Integral Ad Science on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings attention metrics, not just viewability, to Snapchat ads.

Swiftly found a way to aggregate the collective power of independent and regional companies to reach consumers in many ways traditional retail media giants cannot, said Swiftly CEO Henry Kim.

Advertisers are chasing questions that prompt change. Can they rely on trust and quality in the same campaign? Will consumers accept synthetic visuals in messaging?

Gudea's technology allows it to "map how information moves online" to predict movement of patterns based on what occurred in the past, using graph neural networking, its CEO Keith Presley says.

Glance, backed by Google and InMobi, launched a platform for AI-driven commerce that maps images of consumers, matching them to shoppable products from retailers that sign up for the service.