Advertisers are chasing questions that prompt change. Can they rely on trust and quality in the same campaign? Will consumers accept synthetic visuals in messaging?

Gudea's technology allows it to "map how information moves online" to predict movement of patterns based on what occurred in the past, using graph neural networking, its CEO Keith Presley says.

Glance, backed by Google and InMobi, launched a platform for AI-driven commerce that maps images of consumers, matching them to shoppable products from retailers that sign up for the service.