Jason Downie, global CRO of Making Science's RAISING division, described generative AI and agentic AI with the analogy of a baseball game. The industry isn't even in the first inning - it has not entered the stadium yet.

Verve Group has acquired Captify's search intent data. Verve CEO Remco Westermann explained why this type of data remains key for accurately targeting ads to consumers without using browser cookies.

Search metrics were added to Walmart Data Ventures' Scintilla Digital Landscapes tool last week, part of a redesign introducing more than a dozen new insights into pre-purchase customer behavior on Walmart.com and the Walmart app.

Analysis of August mega-investment rounds showed late-stage funding indicates no signs of slowing for AI-supported companies across the advertising space. Neither do investments in AI-based startups.

DSP strategies are moving beyond automation with support from agentic technology. This sparked a discussion during the weekend about optimizing bid strategies through predictive algorithms and real-time optimization across the entire ad buying process.