AdsGency AI founder and CEO Bolbi Liu believes the average person has roughly 30,000 days to make their mark, but seems to have already done that at 29. She plans to develop a new operating system for ad platforms.

For many healthcare marketers including hospitals and health insurers that have long depended on SEM-driven customer acquisitions, the funnel is breaking down and even collapsing.

A recent partnership between Perion and Albertsons Media Collective combined purchase-based audience targeting, personalized creative, and closed-loop measurement to drive attributable sales.

"Amex Ads" is designed to connect brands with consumer cardmembers, using the company's first-party data. Ads will reach consumers who are likely to engage, shop, and spend.