A toast to ad events held locally -- where the real impact of advertising is felt, and where so much of the very best work in our business is done.
My tolerance changes depending on the situation and my own comfort level. After meeting up with 10 or 15 people at a conference, I switch to a fist-bump.
Will slapping a warning label on toxic news sources have any effect? How about labels on cigarettes -- and in pharma ads? The answer is complicated.
Not only did the network not cover the news in the first of the Jan. 6 hearings, but it made a concerted effort to obstruct viewers from watching the news.
Both have short tenures. And CMOs take the blame for results affected by forces well outside their control.
Let's attack some of the real, low-hanging fruit in the gaps in today's TV ad measurement. Content versus ad ratings should be first in line.
The data-driven ad wars are heating up -- but not in the way you would have expected!
The more real-world experience we have with each other, the more successful we will be when it comes to truly getting into someone else's head.
"A lot of white people have been terrified, and there's profit in the terror -- algorithmic profit from these networks that don't care about the content," said Baratunde Thurston.
When the world is full of sound and fury, I come back to the James Webb Space Telescope, which will enable us to lift our gazes higher and see further.