by Dave Morgan on Jun 16, 11:41 AM
A toast to ad events held locally -- where the real impact of advertising is felt, and where so much of the very best work in our business is done.
by Cory Treffiletti on Jun 15, 11:48 AM
My tolerance changes depending on the situation and my own comfort level. After meeting up with 10 or 15 people at a conference, I switch to a fist-bump.
by Gord Hotchkiss on Jun 14, 2:02 PM
Will slapping a warning label on toxic news sources have any effect? How about labels on cigarettes -- and in pharma ads? The answer is complicated.
by Steven Rosenbaum on Jun 13, 1:16 PM
Not only did the network not cover the news in the first of the Jan. 6 hearings, but it made a concerted effort to obstruct viewers from watching the news.
by Maarten Albarda on Jun 10, 11:20 AM
Both have short tenures. And CMOs take the blame for results affected by forces well outside their control.
by Dave Morgan on Jun 9, 2:35 PM
Let's attack some of the real, low-hanging fruit in the gaps in today's TV ad measurement. Content versus ad ratings should be first in line.
by Cory Treffiletti on Jun 8, 11:08 AM
The data-driven ad wars are heating up -- but not in the way you would have expected!
by Gord Hotchkiss on Jun 7, 11:43 AM
The more real-world experience we have with each other, the more successful we will be when it comes to truly getting into someone else's head.
by Steven Rosenbaum on Jun 6, 10:46 AM
"A lot of white people have been terrified, and there's profit in the terror -- algorithmic profit from these networks that don't care about the content," said Baratunde Thurston.
by Kaila Colbin on Jun 3, 1:34 PM
When the world is full of sound and fury, I come back to the James Webb Space Telescope, which will enable us to lift our gazes higher and see further.