For Ricky Lax, what began as a way to reach audiences evolved into an extraordinary expertise on how audiences are attracted and retained on social networks.

ChatGPT doesn't have to replace writing -- something you can screen for -- to be used in assignments. It can replace THINKING.

I was reminded of our industry's cookie-bombing past when I read the Adalytics work reported in 'The Wall Street Journal' several weeks ago.

Elon Musk was the true "Twitter-killer" -- because the rapid growth of Threads feels more like a backlash against Musk rather than a defection to a better platform.

I generally get about 100 PR pitches a week. Here, I go deeper into one pitch -- and remember why I don't trust AI in the hands of for-profit corporations.

As it turns out, the "new" platform is very much like the old one, and Meta's core issues remain.

"The majority of people inhabiting what they refer to as the ad business are nothing to do with advertising," writes one, noting, "they're technocrats and sales people more interested in numbers on a spreadsheet than in the ads themselves."

Yes. I am going to hammer away at the CTV ad transparency issue again this week, because its time we stopped doing business that way. Linear TV has problems, but transaction and inventory transparency isn't one of them.

All sides of the ad industry are being forced to invest in AI, and rightfully so. The returns on those investments will be much like 2007, which was the "year of mobile." This is the year of AI.

What keeps them up at night? The way that social media is transforming our global landscape, or because of political divisions that are rising into violence.