Households of all income levels say they're less likely to spend more on Halloween than to cut back.

The initial success of a TV campaign encourages many brands to increase their spending as they seek greater market share.

Vice President Kamala Harris raised $1 billion in less than three months as a presidential candidate, an ample war chest for advertising.

Holiday events and time spent with loved ones are bigger priorities for many U.S. shoppers.

For marketers and media professionals, applying generative AI to their workflows is seen as a key priority.

Estimates put the invalid traffic rate for all display and video advertising in the United States at about $11.78 billion in 2023.

Republicans were more likely than Democrats to say that if their preferred candidate loses, it will be bad for the economy.

Television viewers get annoyed by too many of the same ad, though they do like ads about favorite topics.

An academic study found that Trump supporters are more likely to share misinformation, making them more likely to get suspended.

TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier.