Four in 10 Americans say pets make ads more relatable, and one in three follow pet influencers for entertainment and comfort.

New research highlights $3-plus incremental ROAS and the rise of the "impulse economy" for brands that invest at the shelf.

Among those who follow news influencers, most say it happens by chance rather than intention.

Women's professional soccer increased linear TV viewing by 22%, with the largest gains coming from women ages 18 to 34.

Search experience optimization will become a new strategic frontier as AI-powered platforms transform how people discover information - and attention, not impressions, will define marketing …

The total value of the world’s 100 most valuable brands rose 4.4% to $3.6 trillion, according to Interbrand’s Best Global Brands 2025 …

Many viewers prefer sports docuseries over other nonfiction genres such as true crime or history. Brands can align with these programs as cultural unifiers that …

Researchers cited the top AI use cases as analyzing data from multiple sources, automating reports and summarizing open-ended responses.

Have you ever wondered why sports analysts on a TV show would be asked if they think a quarterback will get more than 233.5 yards …

More than half of Gen Z and millennials plan to buy directly through social media platforms.