Nicole Pike left Nielsen in mid-June to take up a position at YouGov as the Global Sector Head of Esports and Gaming -- a position uniquely created for her, it seems.
Nielsen has published a unique, interesting analysis of shifting consumer sentiment following the COVID-19 pandemic. The study, which utilizes its VisualDNA Personality Survey methodology --a
non-incentivized psychometric assessment that triggers emotional and subconscious reactions from respondents -- may seem a little more qualitative than what we normally report on, but it's worth
considering.
"Brand loyalty is up for grabs!" That's the conclusion of a study from performance marketing platform Profitero analyzing Amazon's and other data. The aptly named "The Cheating Consumer" report shows
how supply chain shortages during the COVID-19 pandemic crisis, led to a significant amount of product shifting, even among brands consumers were previously loyal to.
One of the unintended consequences of the COVID-19 pandemic appears to have been a marked increase in the number of marketers utilizing in-house teams to buy video advertising via programmatic
platforms, according to the findings of study of 350 advertisers and agency executives conducted by Advertiser Perceptions for the Interactive Advertising Bureau. The "IAB U.S. 2020 Digital Video
Advertising Spend Report: Putting Covid in Context" found a 64% increase in the percentage of marketers buying video advertising via in-house programmatic teams.
Connected TV proved remarkably immune to the severe Q2 ad-spending cuts, and drew dollars from broadcast and cable TV, a new pre- and post-COVID IAB study finds.
"What makes competitive advantage truly sustainable is helping consumers avoid having to make a choice," says Marsha Lindsay, CEO, chief analyst, Lindsay Foresight & Stratagem, during an Advertising
Research Foundation presentation. Identifying the habits of potential and existing customers will generate greater returns.
Marketers are still feeling negative about their overall business environment, but they are slightly more optimistic that conditions will improve in the near future. Asked to rate their sentiment
currently vs. in the next six months, a World Federation of Advertisers COVID-19 tracking study found their net negative sentiment declined from -43% currently to -19% in six months.
The ad industry consensus for the global ad economy has moved firmly into negative territory, based on GroupM's update today. GroupM now forecasts the world's ad economy will decline 11.8% in 2020,
bringing the current consensus of the Big 4 ad agency holding company forecasting units down to -2.7% this year.
Months into the global pandemic, a majority of senior marketing executives still say they are deferring their ad campaigns by half a year or longer.
An intriguing new study finds pet care and fitness are the only two D2C categories living up to past performance levels.
In a rare self-reflecting study about their own members ability to communicate with and effectively manage their agencies, the World Federation of Advertisers found agencies generally perceive they
have less frequent interaction with clients related to providing them feedback on their performance. And when it comes to asking their agencies for feedback about their own performance, there was an
even bigger divide with a majority of agencies indicating it either never happens, or only happens on an ad hoc basis.
For the first time since it has been tracked, Google's U.S. ad revenues will decline this year, according to revised projections released today by eMarketer. "Google's net U.S. ad revenues will
decline this year primarily because of a sharp pullback in travel advertiser spending, which in the past has been heavily concentrated on Google's search ad products," explains Nicole Perrin,
eMarketer principal analyst at Insider Intelligence. "Travel has been the hardest hit industry during the pandemic, with the most extreme spending declines of any industry.
MoffettNathanson expects a 14% decline in 2020 ad revenues (to $18.4 billion) for the three companies, slightly better than the 15% expected decline in a previous projection.
Google is working to correct racial as well as gender, sexual orientation, and other types of bias. AI training models pick up all these biases, such as recency.
A majority of agencies became more flexible with their clients in terms of their terms of payment and other practices, but most held firm on pricing so far during the COVID-19 pandemic, a survey of
130 digital agencies worldwide found. The survey, which was fielded over the past few months by global digital ad services outsourcing firm Uplers, also found that a majority of the agency respondents
expect the impact of the pandemic to last for at least six months.
Do we really need another cleaning product? In an industry that's already over saturated, is their an opportunity for a new company to survive? That's the challenge Alex Reed faced when he and his
co-founder, Jon Bostock, launched their D2C cleaning subscription service, Truman's, in February 2019. In such a cluttered market they needed to find their voice and that's exactly what they did.
If its media advertising and subscription-based media assets were broken out as a separate business, Amazon's media properties -- Prime, Twitch, Music, etc. -- would be valued as a
half-trillion-dollar company, according to an analysis published by the equity research team at Needham & Co. The analysis, part of an in-depth review of the company's market value for Needham's
initiation of coverage of Amazon stock, includes a "hidden value multiplier calculated by Needham to be 1.5 times its current enterprise value, bringing Amazon's total media asset value to $500.200
billion, or 38% of the current enterprise value of Amazon.
At a time when many on both the supply and demand side are trying to get a handle on the 2020-21 network upfront ad marketplace or whether there will even be one, eMarketer has weighed in with a
revised forecast projecting the volume of ad spending will decline by a third vs. its previous estimates. Its new estimates project the 2020-21 upfront marketplace for broadcast and cable TV networks
will total $14.78 billion, down from its previous estimate last year of $21.64 billion.
GlobalWebIndex survey from April reported 23% of internet users in France ages 16 to 64 said they expected to visit
physical stores less frequently post-pandemic, and 27% planned to spend less time in-store. Some 15% of respondents said they would adopt click and collect, and 17% would shop more online for home
delivery, according to eMarketer.
Madison Avenue's consensus outlook for 2020 turned negative for the year, as the second of the Big 4 agency forecasting units weighed in with its mid-year adjustment. GroupM now projects U.S. ad
spending will decline 7.6% this year. Coming a day after IPG Mediabrands Magna's mid-year update -- also a negative one -- the consensus for 2020 now stands at negative 3.5%, while the 2021 outlook
has fallen to a tepid increase of 1.7%.
Industrial firms are cautious as businesses start to re-open, IEEE GlobalSpec finds in new research.
It's not just the economy, stupid. That's one of the takeaways from the latest edition of Mindshare's COVID-19 tracking research, which in recent weeks began including questions about racial injustice
and police brutality and found that issues related to racism are now the most pressing among Americans. As important as the pandemic and economic downturn have been, riots/looting, the Black Lives
Matter protests, and racial discrimination ranked as the three most urgent issues, according to Mindshare's latest report.
While only one of the major agency forecasting units -- IPG Mediabrands Magna -- has officially released a mid-year update for its global and U.S. ad outlooks, the Madison Avenue consensus is already
looking weak for 2020. Magna's new outlook, which calls for a 7.2% erosion in global ad spending during 2020, brings the industry consensus down to just a 1.2% gain, though that likely will move into
negative territory as the other major agency holding companies issue their revised outlooks based on the impact of the COVID-19 pandemic, and the economic recession.
The global ad economy will contract 7.2% this year, the worst reduction in worldwide ad spending in recent memory, according to the latest estimates from IPG Mediabrands Magna unit. That estimate
includes the stimulus from cyclical events that add incremental spending to the global ad economy such as the U.S. elections, but excluding the impact of such events, Magna estimates the global ad
economy will contract 7.8% this year, but will rebound 6.4% in 2021.
Asked which, if any, brands had a positive impact for them during the pandemic, "other" was the No. 1 choice among 1,000 Americans responding to a recent survey by OpinionWay for digital
communications agency JIN. Overall 73% cited at least one brand, and 17 charted above had enough statistical significance to be recognized by at least 1% of the respondent base. On this scale, albeit
a highly fragmented one, ecommerce platforms Amazon and Walmart stand out as tentpoles, with 6% each of respondents.
These unique data visualizations were created by Chicago-based digital shop Digital Third Coast based on the agency's analysis of Internet Archive's Wayback Machine to see how the homepages of major
news sites covered the coronavirus outbreak over time. The visualizations show the progression over 10 weeks -- from Jan. 1 to March 9 -- including the density of headline mentions (above) and total
headlines appearing above the fold (below).
Net sentiment about Democratic challenger Joe Biden has improved dramatically in recent weeks, moving the presumptive nominee close to a net positive sentiment and increasing the margin with the
incumbent to 38 points. While both candidates have remained relatively close -- and well under water -- since early March, the President's net sentiment remains mired at -44, according to a weekly
tracking study by Engagement Labs.
The emergence of Hulu Live TV and YouTube TV, which carry the big four broadcast networks, has reduced the need for dual subscriptions, but a substantial number of subscribers still doubt that their
vMVPDs can completely replace their legacy services, reports TDG.
A plurality of Americans -- especially NFL fans -- support more players taking a knee in recognition of the Black Lives Matter movement during NFL games. That's one of the findings of a national
survey conducted by DeVries Global and Dynata in the wake of George Floyd's death and the Black Lives Matter protests nationwide.
While 40% of Americans believe personal health will become a bigger concern and 54% worry about a second COVID-19 wave, 32% worldwide plan to be more optimistic, a recent survey by Harris Interactive
and Toluna found.