Infiniti ranks second and Jaguar ranks third in premium and Buick and Subaru rank second and third in mass market, according to J.D. Power.
An advanced version of Gemini AI will power Project Jarvis, built to perform tasks as an AI agent. Automation on traditional devices is just the beginning of an autonomous world.
Four-fifths of CTV/OTT advertisers said streaming's value is greater than or equal to that of prime-time TV.
The global survey from Stagwell's NRG research unit found that CEOs outside the U.S. were split on which presidential candidate would boost the global economy.
Sixty-nine percent of doctors engage with influencer content daily and 90% weekly, yet only 36% find social content to be extremely or very trustworthy.
In 12 of the major world economies, people between 50 to 70 years old are responsible for 27% of spending.
Only 60% of 18-year-olds had a license in 2022 compared to 80% in 1983, according to Department of Transportation data.
Alternatively, some consumers are seeking escapism from the election through print and online publications.
Generative AI chatbots such as ChatGPT are making small inroads into gift ideas.
Budget cuts, campaign mismeasurement and last-minute changes also make like difficult for ad campaigns.
Broadcast/cable networks are projected to hit $5.1 billion ($6.2 billion without the Paris Olympics) for the July-September 2024 period, with 10 U.S. streaming platforms collectively at $3.5 billion.
Young parents are eager to teach kids about diversity but often don't know how. They'd like brands to help.
Following weight management as priorities in the health benefits consumers are seeking from CPG products were sleep (55%) and energy (51%) .
Two-third of Gen Z consumers said social media platforms don't do enough to remove harmful content.
Ad-tech stock market darling The Trade Desk was downgraded by a New Street Research's equity research team this morning from a "neutral" to a "sell" rating, but the target price of its shares remained
unchanged at $86.
Households will be on the hunt for value as their credit card debt rises 30% from two years ago.
This election does not come down to a choice between two candidates, blah, blah, blah... That's how I originally began this post. I came up with this one instead.
Consumers will gather information from three to four different sources before making a purchase.
There's a contradiction of events happeneing at OpenAI. The company's AGI Readiness lead is leaving, and members are being distributed to other teams as the company pledges a role to national security
- a new development in its approach as it moves from supporting consumers, brands and ad agencies to government entities.
Comic cons have come a long way since the first "official" comic book convention took place in New York in 1964 with just over 100 attendees in a hotel conference room sitting on folding chairs.
Originally, these conventions focused primarily on comic books and the surrounding culture, where comic book fans could meet creators, artists, experts, and one another to discuss story arcs, cover
art, and buy and sell back issues. Today, most of them have grown into multiday events that include numerous pop-culture and entertainment elements, including comic books, sci-fi, fantasy, horror,
anime, manga, toys, animation art, collectibles of every stripe, card and video games, graphic novels, professional wrestling, and cosplay (costume play, where fans dress up as fictional characters
from movies, TV shows, comic books, or video games), as well as movie and television series previews and panels. In this week's edition, I provide a brief history of the major Comic Cons and why
they should be relevant to you.
Temu's heavy investment in U.S. digital ads may have led Amazon to ramp up its presence in Google shopping ads.
"I love the poorly educated," Trump famously said after polls showed they contributed to his Nevada caucus win in 2016. Turns out he had - and has - good reason. Voters who are poorly educated about
the facts of key campaign issues - including inflation, immigration and violent crime - are much more likely to vote for Trump than Democratic rival Kamala Harris, according to new research released
Thursday by Ipsos' political tracking team in what was their last monthly campaign briefing before the 2024 presidential election.
Consumer attention is difficult to capture, but emotional storytelling - rather than rational approaches to advertising - can dramatically drive brand growth and success.
Older adults are most likely to rely on television for political news, while their younger counterparts prefer social media.
Meta has partnered with community-powered fund-raising platform GoFundMe to help drive more donations to nonprofits on social media by attempting to simplify the process for users.
Human creators are better at creating advertising experiences that enable lasting brand memories, a study indicates.
Eight in 10 American teenagers say they see conspiracy theories on social media at least once a week.
Apple Intelligence is not available to the public, but a new report claims some at the company believe its AI lags at least two years behind industry leaders. Internal studies at Apple show just how
much ground Apple Intelligence needs to make up to reach ChatGPT's level, according to Mark Gurman, Bloomberg columnist.
Households of all income levels say they're less likely to spend more on Halloween than to cut back.
The initial success of a TV campaign encourages many brands to increase their spending as they seek greater market share.