As consumers seek to defend themselves from politics, stress and technology, stores must help them navigate a new definition of wellness.
Other best practices cited in ANA's SeeHer report: "Show women's mental health more authentically, weight more realistically, and reproductive health more inclusively."
The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is examined in a report conducted by WARC and TikTok, highlighting the potential
importance of moving beyond consumers' demographic profiles when devising social media marketing strategies.
Legislation that limits social-media usage and AI content such as deepfakes are the biggest concerns for advertisers.
Today's post is about research on the influence of "news influencers." Based on the findings, you might want to take what I have to say with a grain of salt (see data at bottom of post).
Kroger and Meijer pile on the price-cut meal packages, as 38% of consumers say they're shopping ahead of schedule.
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or
undesirable news content.
Anime has a foothold on American screens, with 47% of the population tuning in at least monthly.
In this week's edition, I review HBO's "Industry" (good), Apple TV's "Slow Horses" (good), And FX's "The Old Man" (also good).
The draft code describes regulating AI applications under a risk-based framework to provide guidance for meeting the EU AI Act's requirements.
However, linear TV ads are more likely to be seen as intrusive or annoying.
It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove media hypotheses.
The new "Wave" report analyzes 12 media management service providers that Forrester declares "matter the most."
The new service will safeguard the rights of publishers, Dow Jones says.
Target muscles ahead, besting Kroger, Amazon and Costco.
Docuseries are effective at introducing women audiences to a sport and its personalities.
Nearly 80% of streaming subscribers/respondents say "their TV time spent watching TV shows they really like is higher now than four years ago," Hub Entertainment Research finds.
Adding CTV to a mobile-video campaign helped to lift aided recall by an average of 16 points.
Shailesh Prakash, vice president and general manager for Google News, has resigned. He is known to be important to the company's relationships with publishers.
Circana reports flat sales in the first nine months, with sales expected to add 2% in the holiday quarter.
Brands can participate in these cultural moments, but they must be mindful of not being too intrusive.
Despite the preference in long-form content, there is an opportunity for brands to participate in a multiscreen experience among different kinds of content.
A federal judge has rejected Amherst University professor Ethan Zuckerman's request for an order preventing Meta Platforms from suing over a tool designed to study how Facebook's algorithms affect
users' health.
A survey from Stagwell's Harris Poll found that nearly 80% of parents feel that children are more likely than adults to struggle with identifying misinformation created by Gen AI tools.
Trump's decisive victory over Democrat Kamala Harris in the race for the White House predictably has led to mixed reactions.
The strong brands of tomorrow are "unafraid to mix things up and are often the first in their category to experiment with innovative."
Infiniti ranks second and Jaguar ranks third in premium and Buick and Subaru rank second and third in mass market, according to J.D. Power.
An advanced version of Gemini AI will power Project Jarvis, built to perform tasks as an AI agent. Automation on traditional devices is just the beginning of an autonomous world.
Four-fifths of CTV/OTT advertisers said streaming's value is greater than or equal to that of prime-time TV.
The global survey from Stagwell's NRG research unit found that CEOs outside the U.S. were split on which presidential candidate would boost the global economy.