"LGBTQ+ consumers feel misrepresented in advertising because the community is not a single, homogeneous identity," says Revry CMO Paul Kontonis.
According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention metrics and sales lift.
Vice President Kamala Harris raised $1 billion in less than three months as a presidential candidate, an ample war chest for advertising.
Amazon has signed agreements to support development of nuclear energy projects with Small Modular Reactors - advanced reactors with smaller physical footprints. Google and Microsoft are working on
similar projects.
Surveys from both the National Retail Federation and ICSC predict resilient shoppers will spend about 3% more than last year.
The world today is characterized by an undercurrent of negativity that is stronger than ever. Volatility is the new normal. This is the climate in which brands must operate.
Holiday events and time spent with loved ones are bigger priorities for many U.S. shoppers.
Deloitte's new forecast sees an 8% gain in holiday spending. Those earning $100,000 to $199,000 say they'll spend 17% more than last year.
For marketers and media professionals, applying generative AI to their workflows is seen as a key priority.
Made for Advertising in connected television apps waste budgets in a trend that continues to rise.
Estimates put the invalid traffic rate for all display and video advertising in the United States at about $11.78 billion in 2023.
The decision to launch the practice was partially based on agency research finding that 98% of healthcare professionals globally will be influenced by earned media "at some point within their journey
to prescription," and 86% trust earned media more than pharma-owned touchpoints.
Republicans were more likely than Democrats to say that if their preferred candidate loses, it will be bad for the economy.
Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spending up 6% year over year, and 4% in the last six months.
Over 70% of Gen Z and Millennial consumers have seen a live event -- a music concert/festival, sporting event, comedy show or theatrical performance.
Television viewers get annoyed by too many of the same ad, though they do like ads about favorite topics.
The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ad industry collectively saved an estimated $10.8 billion in 2023,
dramatically reducing fraud related to IVT in U.S. display and video ad channels by 92%.
Fifteen percent of streaming users borrow passwords, while 7% watch pirated shows or movies and 4% do both.
An academic study found that Trump supporters are more likely to share misinformation, making them more likely to get suspended.
Measured media spending in markets shifting to Mediaplus is estimated at $75 million by agency research firm COMvergence.
Among the biggest takeaways in new report: Cultural relevance boosted purchase intent up to 25%, and brand opinion by up to 50%.
TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier.
Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained.
It's been an interesting few years when it comes to the broadcast networks debuting their new fall television series. In 2021 and 2022, the COVID-19 pandemic delayed production and premiere dates for
most broadcast shows. In 2023, the writers' and actors' strikes led to numerous delays for both new and returning scripted series. So this is really the first year in a while that has relatively
normal new season premiere dates. While many viewers might see fall and spring seasons as anachronistic, since cable nets and streamers debut series year-round with season premieres not necessarily
even air in the same month as previous seasons, the broadcast networks, driven primarily by advertiser-based timetables, still adhere to traditionally scheduled seasons - although they often extend
slightly beyond the 2-4 week window starting in mid-September that used to signal the start of the fall TV season. In this week's edition, I give my assessment of the new fall TV series scheduled
for the new broadcast network TV season.
Customers expect AI-powered tools to provide instant, accurate responses and anticipate their needs seamlessly.
Ahead of its annual summit next week, the ARF's CIMM unit has promoted Tameka Kee to SVP-programming and operations and hired Evan Cohen as SVP-projects and strategic initiatives.
A global report credits soaring real estate and stock prices boosting boomers as multiple crises crush younger savers.
Almost half of Hispanic respondents said the representation of Hispanic people in advertising is "always" or "often" accurate.
Google on Thursday announced its rollout of AI-powered updates for search results and links, with AI Overviews ads on mobile in the U.S. and redesigned Shopping Ads to run with Google Lens visual
search results. Google says no action is required from advertisers for their ads to appear as AI Overview ads.. Amazon and Microsoft made similar announcements this week.
Almost two-thirds of regular sports event attendees say they avoided buying tickets in the past six months because of price hikes.