AudienceScience will officially release a lifecycle management and brand impact feature Wednesday for its data management platform created for media planners and buyers. The latest version of the AudienceScience Gateway DMP provides a better ability to collect and aggregate huge volumes of data from disparate sources, while maintaining privacy standards, according to the company.

How did the Center for Disease Control (CDC) convince people in high-risk age groups and health conditions to get a flu vaccination? Lotame worked with AED, a nonprofit agency focusing on education, health, civil society and economic development, to create a campaign for the CDC. .

As we have been covering in recent weeks here in Behavioral Insider, the decade-old basic art of behavioral targeting is being complemented in recent years by richer, deeper profiling of online audiences. Your browser history is not the sum total of who you are, what you value, or even the best determinant of where you will go next. Packing other attributes around basic usage patterns is the new name of the game in targeting. Among the providers in this category, Resonate Networks tries to better understand how consumers view their world and the values they apply to purchases and …

Behavioral targeting has become adept at telling marketers what people do online, but the methodology doesn't necessarily tell us much about why people do or do not engage with a promotion, let alone a brand. In fact, arguably, as digital technology gives us deeper and more granular insight about what actions -- in what order -- people take across multiple media platforms, we are seeing more emphasis at the high end on understanding broad brand affinity. What really aligns people with specific brands? What deeper associations do people make with the choices they make in certain content categories?

Many advertisers have focused on buying audiences during the past year mainly because the industry lacked a better way to manage and target ads to consumers based on Web site page content and semantic analysis. A partnership between MediaMath and Peer39 announced earlier this week could change that.

With the mass cease and desist order leveled against the iPad news aggregation app Zite the other day, the topic of personalized content apps like Zite and Flipbook have come into the media limelight. Personalizing news by way of various kinds of behaviorally based algorithms has been a promise chronicled in these columns many times over the past several years. Try as they might, these systems never seem to catch on. But with mobility and smartphone or tablet apps, the utility of personalization techniques has become more obvious.

Realizing data has become a valuable asset, Autobytel signed on with eXelate, in part, to collect and sell aggregated targeted data to companies that want to advertise on its auto Web site. The data gets plugged into a demand-side platform, which allows advertisers to gain more control of where the ads serve up across the Net.

The other day my fiancée and I were discussing personalization technologies. I know; this doesn't sound like romantic couples conversation. But she is a computer scientist who works on technologies for disabled users, so the topic of predictive algorithms has a troubling tendency to creep into the dinner banter. I was describing some personalized news services that were starting to emerge here and there, and she seemed unimpressed. Then I demonstrated the Google TV system we have been testing here in the home labs. She said, "What I think would be really cool is if the interface could learn what …

The data management platforms (DMP) is probably the least appealing and most misunderstood tool for online advertising. For starters, think of DMPs as a cross between ad servers and customer relationship management platforms. With data playing a more vital role in fueling online advertising, marketers will need tools to help manage of data assets.

Many people see retargeting as that second chance at a consumer who has strayed. This most basic and direct method of behavioral targeting, following elsewhere someone who leaves a retail site without converting, has proven enormously effective and eminently measurable. But as any surfer knows, the impact of any ad campaign, even retargeting, is not measured in direct clicks.