GumGum plans to announce a partnership this week that brings its Verity contextual analysis engine to the IRIS.TV video marketplace. Advertisers will start building personalized messages off context data signals with the ability to understand how and when the campaigns perform.
By changing ad elements to reach specific viewers, Tremor Video is making targeting decisions based less on audience composition and more on audience interests.
Many advertisers paused campaigns due to COVID-19, but those that did not and changed their message emerged stronger. Analyzing data from thousands of advertisers, Simpli.fi wanted to understand how industries have been impacted by COVID-19. Here's how some advertisers adapted after the initial shutdown as they gradually reopen businesses.
Data collected and shared separately by Clickagy and Eyeota shows a change in consumer behavior in recent weeks since the death of George Floyd.
Technology introduced Monday allows marketers to optimize ad creative to be served via programmatic trading, and enables app developers to optimize performance by running creative pieces across multiple ad units, bringing KPI performance data to a part of the industry that was not data-driven.
Eyeota is one of the first companies to gain certification through a new data quality verification process from independent data quality measurement service Neutronian. The certification, announced Monday, was granted for its Eyeota Branded Segments.
Takashi Takeda talks about media in Japan, goals for the year, and some of the challenges he sees ahead as the world recovers from COVID-19. Many of these profiles on key executives delve into their personal thoughts and history to give you, the reader, a change to get to know the media executive a little better. Enjoy.
Working from home could become the new cost-saver in financial profit-and-loss statements for tech companies and agencies across advertising. Centro President Tyler Kelly said the company could save about $9 million annually if he doesn't renew leasing contracts in the U.S. and allows everyone to work from home.
A partnership becomes more important as InMobi and LiveRamp look to address and improve omnichannel targeting and measurement as the industry moves toward firming up data privacy laws
The program provides brands with user consent and privacy-compliant data in a market that traditionally operates in the shadows. Consumers get financial compensation and information in exchange.