If you follow the trade publications in our industry today, you know that TV is dead in the U.S. Right? Actually, no. But TV advertising DOES have a marketing problem.

If you are or ever have raised a toddler, you are very familiar with the "why" phase, where every request or instruction is met with a "why?" This is exhausting and sometimes eye-opening, because the question is usually asked with complete honesty and as part of the child's learning process. It forces you to think about the nature or reasoning of your request, and makes you articulate things you take for granted as logical. Perhaps this was what inspired industrialist (and Toyota founder) Sakichi Toyoda to come up with the idea for the Five Whys, which became the grounding principle …