• What It Takes To Have An Informed Citizenry
    Did you hear about the time in 1980 when we could have stopped climate change -- but didn't? Not you and me, but 20-odd people assembled in a fancy hotel.
  • Answers To Some Great Questions About Outcome-Based TV Ad Selling
    How can a TV company sell outcomes to competing advertisers? Is it really possible to provide true attribution for sales of some products?
  • How The Vocal Minority May Not Be Best For Your Brand
    Is it acceptable that these personal brands can supersede the teams or entities they represent? Is it good that Lebron James is more well-known than the Lakers by themselves?
  • Rethinking Media
    If Google and Facebook are a duopoly, what is the market they are controlling?
  • Are You Mis-Informed?
    The fourth gathering of MisInfoCon explored the latest tools to identify fake news.
  • Streaming Is Challenging Live TV
    Linear TV was still the live-event king during the FIFA World Cup, but numbers were up significantly for live streaming of the event.
  • Who Wins And Loses When 9 Trillion Linear TV Ads Disappear?
    Linear TV viewing -- all of it loaded with ads -- is declining at a significant rate, projecting an enormous amount of lost advertising opportunity.
  • Influencer Branding Is (Surprisingly) Overlooked
    If you say you're not influenced that heavily by "influencers," I'd say, "You're crazy."
  • What A Shock: Marketers Don't Like SEO!
    This is not about SEO being hard to understand. It's about SEO being hard to do.
  • Apple Kills The SIM Card
    If Apple releases "unlocked" eSIMs on 2018 iPhone models as is expected, it loosens the control that mobile carriers currently have on customers.
« Previous EntriesNext Entries »