Douglas Rushkoff's vomit-in-your-mouth report -- about the super-rich's plans for when the global order comes crashing down -- raises serious questions.

Last month the WFA dropped a little bomb: eight principles designed to improve partnership in the ad industry. Here's what they say they wish for:

I've come to realize that, as a CMO, your day-to-day skills change dramatically the further along you go in your career, because the daunting requirements for marketing and marketing technology change just as much.