by on Apr 7, 2:33 PM
Households that use multiple devices at the same time are more likely to report slower connection speeds -- likely the effect of several people working …
by Joe Mandese on Apr 6, 3:30 PM
It may seem small consequence given the human toll, but the ad industry is experiencing significant challenges in creating new ads in the wake of …
by on Apr 6, 3:30 PM
The cost-per-click on Facebook fell for consumer brands by 31% from February to March, as the COVID-19 outbreak magnified declines typically seen in the post-holiday …
by on Apr 6, 3:15 PM
As health officials urge people to stay home to avoid infection, U.S. Hispanics have increased consumption of electronic media, including social networks and streaming services. …
by Joe Mandese on Apr 2, 12:21 PM
Most Americans believe the nature of advertising should change to reflect the "realities" of COVID-19, and most have noticed such a change in advertising, according …
by Joe Mandese on Apr 2, 11:32 AM
To help brand marketers navigate potential legal liabilities related to the pandemic, the Association of National Advertisers has published report providing some basic legal advice. …
by on Apr 2, 11:09 AM
Brands can use the insights to formulate strategies for how to connect with consumers who face uncertainties about public health and the pandemic's effect on …
by Joe Mandese on Apr 2, 10:52 AM
The surprising success of Netflix's "Tiger King" series proves there are winners, as well as losers in any crisis. The show featuring the subculture of …
by on Apr 1, 4:33 PM
Digital marketing firms are susceptible to making costly mistakes, with 99% of agency decision makers saying they have witnessed mistakes at their companies.
by Joe Mandese on Apr 1, 4:25 PM
Following an unprecedented spike in news viewing, national TV audience patterns are beginning to normalize as kids and general entertainment audiences rebound, according to an …