The national TV ad marketplace is experiencing immediate declines, and the first, second and third quarters have been most impacted, according to UBS estimates.

If the NFL season is postponed, 33% of pay-TV customers said they were "somewhat" or "very" likely to cancel their cable subscription.

While overall ad spending may be in flux for at least the next several quarters, it's not all bad news for some media, which have …

Even as the White House signals it plans to begin "opening" America back up sooner than originally anticipated, the percentage of Americans who believe things …

Amid the current pandemic, U.S. consumers have boosted their spending on some packaged goods like cleaning products, canned goods and bottled water.

More than a quarter (26%) of ad agencies show pictures of people on their websites, making the images most common among the hero theme, according …

While sonic brand cues were used in only 6% of commercials, they were more than 8.5 times likely than average to have a positive effect …

To understand the impact and value of targeting consumers based on so-called HVAs (high value audience breaks), IPG Mediabrands Magna and IPG Media Lab units …

TV audience patterns continued to normalize heading into April, with general entertainment programming continuing its ascent, while cable news' spike begins subsiding, according to UBS' …

While much of the trade press coverage and a fair amount of industry discussion has been on the impact the pandemic will have on TV …