Amid plans to spend more on the video-sharing site, media buyers are cautious about brand safety and suitability.

The first of my four-part countdown of the best 40 TV shows of 2023, which included those ranked 40 through 31, contained a wide variety …

Declines in display formats, video and sponsorship revenue were mostly offset by gains in subscription sales.

Viewing sports highlights is especially popular in the category of "combat sports" such as mixed martial arts, boxing and wrestling.

Havas found that decision makers in the United States, United Kingdom and France have different ideas on the role of customer experience strategies for brands.

Digital channels will capture a bigger portion of total media spending in relation to people's time spent with media.

Streaming services and social media are the next-most popular way to watch women's sports.

Ads that show an influencer who demonstrates a product can help to lift brand recall by 25%.

More than half of U.S. adults said they draw inspiration from digital sources such as websites, online search or social media.

Not too long ago, I struggled to come up with 20 TV shows that deserved to be on my "best" list for the season. Today, …