Social and video platforms offer a "cultural and community-driven layer" to search, particularly in categories like beauty, fashion and lifestyle.

Leaning into brand heritage can lift ad attention by 5% and creative effectiveness by 6%, Ipsos says.

Connected television this year is expected to be the second-most used advertising channel for holiday campaigns, up from third place last year.

Many adults say protecting both teens and aging parents online adds to daily pressure.

About three quarters of consumers prefer AI tools when they resolve issues faster than humans.

Most advertisers use MMM in combination with other methods like attribution modeling and experiments.

Meta recommends using a "ladder of incrementality" to evaluate which techniques are most reliable in measuring causality.

Demonetizing the open web could backfire, leaving search results filled with lower-quality content and fewer credible voices.

The social-video app isn't just fueling fandom. It's creating it, transforming passive viewers into active participants.

Brands that treat creators as strategic partners, not just media channels, are poised to reap the rewards.