Legacy systems, manual processes, disconnected data pipelines and incomplete attribution models are the most common bottlenecks.

Food delivery, social commerce and artificial intelligence tools dominate the year's biggest gains in purchasing consideration, Morning Consult says.

More people worldwide are relying on social networks, video platforms and aggregators for news.

Younger adults are more likely than older cohorts to abandon a search entirely when they can't find something to watch.

GLP-1 users are nearly twice as likely as non-users to buy a holiday gift for themselves.

Brands that scale culturally intelligent creative without losing brand consistency will have a competitive advantage.

Advertisers largely agree that standardized metadata and TV schedule information would improve both confidence and spending in CTV.

Even with rising utility costs, medical premiums and credit-card fees, the average U.S. household is estimate to have more available cash than a year ago.

Advertisers can gain a window into real-time challenges, emotions and information journeys of parents.

More than 90% of U.S. retail conversions now occur outside the traditional Cyber Five window.