Walmart, Conagra, and General Mills face high exposure. But for food stamp users, the losses may be life-threatening.
Most reality TV watchers fall into the "light viewer" category, watching between one and five hours a week.
New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again.
The authors propose a 'transformer-based model" that will analyze multichannel sequences of customer interactions.
Social and video platforms offer a "cultural and community-driven layer" to search, particularly in categories like beauty, fashion and lifestyle.
Leaning into brand heritage can lift ad attention by 5% and creative effectiveness by 6%, Ipsos says.
Connected television this year is expected to be the second-most used advertising channel for holiday campaigns, up from third place last year.
Most people see podcasts as audio, video and/or a combination, reports Oxford Road.
Many adults say protecting both teens and aging parents online adds to daily pressure.
About three quarters of consumers prefer AI tools when they resolve issues faster than humans.
Google's Q2 earnings show AI Overviews continue to increase search activity, with new data suggesting they drive over 10% more queries. AIO now has 2 billion monthly users and apparently, has not
reduced the need to search.
Most advertisers use MMM in combination with other methods like attribution modeling and experiments.
Meta recommends using a "ladder of incrementality" to evaluate which techniques are most reliable in measuring causality.
Netflix average subscriber viewing declined 6% to 1.4 hours per day in the first six months of 2025 vs. 1.5 hours per day in second-half 2024.
AI-driven search is changing the way users find and use online information, and experts are monitoring these shifts to assess the effects on engagement.
Demonetizing the open web could backfire, leaving search results filled with lower-quality content and fewer credible voices.
As AI continues to reshape how people discover brands, evaluate options, and make decisions, data from Yext reveals clear shifts in search behavior across markets and generations.
The social-video app isn't just fueling fandom. It's creating it, transforming passive viewers into active participants.
"The Late Show with Stephen Colbert" took in nearly $60 million over the past 12 months, down 2% year-over-year, according to estimates from EDO Ad EnGage.
As long as consumers are willing to share personal information with AI agents, AI from companies like Amazon, Google, Meta, Microsoft, OpenAI and Anthropic will plan their trip, pick out and purchase
wardrobe and automatically tell them how much it will cost to plan and complete the trip.
Brands that treat creators as strategic partners, not just media channels, are poised to reap the rewards.
Hispanic talent remains significantly underrepresented, appearing in just 7% of top programs despite making up 20% of the U.S. population.
In a new study from Mediaocean, 72% of media and marketing execs said they believe generative AI is "the most important consumer trend," followed by streaming and social media video platforms at 51%.
The primary reason people cite for not paying? There's plenty of free news available.
Consumers are cutting school budgets, shopping earlier, and flocking to discount retailers.
With our addiction to entertainment, we are cutting ties to reality and replacing them with a manufactured reality.
A notable portion of early shoppers report feeling the effect of trade-related price increases on their household budgets.
As part of its ongoing research into the "New America," Ipsos has just released a report on the "American Dream" -- past, present and future. Hint: Its meaning is in the eye of the beholder.
"Grok for Government" aims to shape xAI's commercial products such as Grok 4 and Deep Search for government use, including custom AI models for national security and research customers.