For example, messages about its onboard comfort and amenities across uncomfortable transit environments and inflight food and beverage messages throughout mall food courts.
Americans plan to spend $862 on gifts for others this holiday season, a 5% increase over the $819 they said they averaged last year, according to the "Consumer Holiday Shopping Season Report,"
released today by OpenX. The report, which is based on a consumer survey conducted by The Harris Poll in August, indicates most consumers are optimistic the economy will improve next year and plan to
spend more on gifts than they did last year.
A new form of auto-redirect malvertising hidden in the code of programmatically served video VPAID ads through the global media platform Teads has been revealed by ad security and verification
provider GeoEdge. VPAID is a technical script that instructs a video player on what ad to play and determines the length of the ad, when to serve the ad, and where to place it. It is basically the
brains behind the function of the ad.
Research lays out five drivers of the accelerated shift to streaming and projects that streamers will outnumber pay-TV users by the end of 2024.
The public associates brands with rugby -- just not the actual World Cup sponsors (other than Heineken).
Insight engines, which combine search with AI to generate actionable insights, represent the next generation of market intelligence. In its latest "Magic Quadrant" study, Gartner evaluates and
profiles 15 leading vendors, ranging from the most established to relative newcomers.
U.S. ad growth has more than doubled since IPG Mediabrands Magna unit published its original outlook late last year. Based on Magna's Fall 2019 update the U.S. ad market will now expand 6.3% this
year, more than twice the 2.4% expansion it projected in December 2018. Despite signals of macro economic uncertainty and predictions of slowdown in U.S. GDP growth -- maybe even a recession -- Magna
reports the U.S. ad market has already expanded 7.6% during the first half of 2019.
TiVo's Q2 video trends survey also finds 31% saying they do not as yet subscribe to any SVOD services, but subscribers spend the most time watching SVODs.
Amid concerns of a looming U.S. economic downturn, the U.S. ad market expanded 7.6% during the first half of 2019 and is on track to grow a total of 6.3%, according to revised estimates released today
by IPG Mediabrands' Magna unit. That is a significant improvement from the 2.4% U.S. ad expansion Magna predicted back in December 2018, when it released its last forecast.
The local commercial broadcast television and radio industry generates $1.17 trillion of Gross Domestic Product (GDP) and 2.47 million jobs through direct and "stimulative" effects on the U.S.
economy, according to a new study by Woods & Poole Economics with support from BIA Advisory Services, released Thursday by the National Association of Broadcasters.
In getting user feedback, SimpliSafe interviewed current customers at all levels as well as competitors' customers. It focused on the emotions customers were having with home security.
Contrary to proclamations about "fake news," more Americans believe the government, tech industry leaders and even religious leaders act unethically most or some of the time more than journalists do.
That's the latest finding from Pew Research Center's ongoing tracking of Americans' sentiment about a variety of civics matters.
Data is being in-housed, but could more media functions follow? New figures show it is entirely possible.
The NHS has replaced Apple as the most relevant brand in the UK, according to research from marketing consultancy, Prophet. Spotify is in second place, with Netflix in third and Apple being pegged
back to the fifth spot, according to "Campaign."
The latest figures from SocialBakers reveal that 60% of social media advertising budgets go to Facebook new feeds, while Instagram gets 20%. According to "Mobile Marketing," the figures suggest that
just 60% of spend leads to spots appearing next in well-performing spots, while 30% is being seen in poorly performing positions.
Advertisers and agencies concur that there is a pressing need to continually educate their organizations to keep up-to-date on changing industry needs, but they differ in the subject matter they focus
on and how they provide professional development for their staff. Marketers are far more likely to outsource training or pay for continuing education, while agencies typically handle it internally.
Ad execs overwhelmingly agree there is a need to provide continuing education to keep their staff up-to-date with rapidly changing industry needs, but there are marked differences between agencies and
their clients on what topics they need to bone up on, especially endemic subjects like media research, planning and buying and strategic thinking.
Perception of the ad industry among U.S. consumers has gone negative for the first time in seven years. Not since 2012, when the "net positive" perception of the ad industry was a negative 4, has the
ad industry's goodwill been below water. The data is a "Research Intelligencer" analysis of the ad industry's performance in Gallup's recently released U.S. Industry Rankings report. The indexes are
the net difference of the percentage of Americans indicating they have a "very" or "somewhat" positive view of the industry vs. those indicating a "very" or "somewhat" negative view of it.
Over half of those surveyed say GDPR was more difficult to implement than they expected, the Ponemon Institute finds.
NBC's Peacock, a subscription video-on-demand (SVOD), is the latest entrant in a rapidly expanding universe of OTT services being offered direct-to-consumers. As this delineation from Wall Street
equities firm UBS shows, the competition can be grouped into four buckets of niche and/or general interest services using either SVOD or ad-supported video-on-demand (AVOD) models.
Dentsu Aegis Network's Merkle and 360i, and Los Angeles-based independent Wpromote, rank as the top performance marketing agencies, in Forrester's just-released "Wave" study for the third quarter of
2019. The report, which evaluates 12 agencies overall, scores each on the basis of 28 explicit criteria.
If not, customers may be disappointed, according to new research from Publicis Media on the AI-driven platforms that marketers are increasingly embracing.
The Lens feature will now identify more similar online products to purchase, with more than 2.5 billion objects across home and fashion Pins, according to the company.
Brands running video ads on social media saw shifts in brand perceptions among consumers, while consumers who saw in-feed video ads were more likely to consider taking brand actions.
An in-depth, two-stage study of social media platform users conducted by Publicis Media and Twitter finds distinct reasons why people use them. The study, which surveyed nearly 1,500 people and
recontacted more than half of those in a follow-up, found people use Twitter to keep current with world events, while Facebook and Instagram are used primarily to keep up to date with friends/family
and what's trendy, respectively. YouTube is used primarily to learn about passions and discover new things.
Advertisers and agencies are misaligned on their views of media agency performance on key issues, according to findings of multinational study by ad management consultancy ID Coms. The study, "Media
Thinking Report" 2019, updates a similar study conducted in 2017 and finds agencies and their clients are divided on their agencies' media performance, especially when it comes to so-called "media
neutrality."
Look beyond the headline and it's clear -- research shows kids trust each other's opinions more than YouTubers'.
Research by ID Comms has shown advertisers are less impressed with their media agencies than two years ago. "The Drum" reveals that scores for attributes, such as providing data-fuelled insights, are
noticeably down compared to the same questions posed in 2017.
Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, podcast advertising; 12%, visual search;
and 6%, video search.
Xandr has added Bloomberg and Vudu as content providers to its Community premium media marketplace, and has released new research on consumer ad engagement.