Marketers spent nearly half a billion dollars advertising on podcasts in the U.S. in 2018, a 53% increase over 2017, according to just-released estimates from the Interactive Advertising Bureau's 2018
Podcast Advertising Revenue Study. The market is projected to double by 2021, surging to more than $1 billion.
Group M is predicted that last year's 7.8% growth in advertising spending will be cut back a little to 6.10% this year and then 4.6% in 2020, according to "Campaign." Brexit uncertainty is cited as
one potential reason for the contraction.
Public support for tighter rules controlling social media have soared in just the past year, "Press Gazette" reports. An Ofcom study found that 70% of adults now think regulation should be tougher,
compared to just 52% last year.
London-based Fabula applies machine-learning techniques to network-structured data. The new group will focus on natural-language processing, reinforcement learning, machine-learning ethics,
recommendation systems, and graph deep learning.
"The time and effort invested in detecting, reporting, addressing, and preventing these types of adjacencies is enormous, distracting from the core remit of brand messaging and building," reads the
"Brand Safety Handbook," a compendium of industry studies organized to provide advertisers and agencies a simple reference for understanding -- and managing -- the impact that unsafe media
environments represent for a brand's advertising.
A large publisher increased revenue by just 4% when users' cookies were available.
Marketing plans that include AI to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business marketers using AI technology to improve the results
of campaigns across most channels.
Content budgets are rising, but only moderately for most firms, Ascend2 reports.
The researcher note: Twitter management "has cemented its position firmly as the No. 1 player behind [Facebook] in social."
"Nobody believed the brand was sincere in its efforts to habilitate in any meaningful way," Brand Keys' Robert Passikoff tells "Marketing Daily."
Despite a modest 0.9% gain in 2018, Omnicom's OMD unit held on to the No. 1 ranking among the U.S. top media services agencies, according to just-released estimates from agency billings tracker
Comvergence. With a 7.8% gain, Publicis Media's Spark Foundry was the fastest mover last year, bumping GroupM's Mindshare from fourth place in top U.S. media agency rankings.
At a time when many traditional media are declining or expanding at relatively modest rates, out-of-home ad spending in the U.S. grew 6.0% to $1.78 billion in Q1, according to data released today by
the Out-of-Home Advertising Association of America. The data, which was compiled by Kantar Media, represents an acceleration of the U.S. out-of-home ad industry's recent expansion. Full-year spending
rose only 4.5% in 2018, the last data released by the OAAA.
We may never know the extent to which Twitter helped him get elected and/or maintain his base, but the President's Twitter engagement appears to have, well, hit the wall. Analyses released this
morning show the President's Twitter interactions -- the percentage of his followers that either retweet or "like" his tweets -- has plummeted since he was elected.
More time spent and more searches mean that users are likely to see more ads -- but may also indicate inferior search algorithms.
Email is one of the best ways to distribute surveys, but the email has to grab the person’s attention -- not an easy task. Here are tips on how to get your survey opened and filled
out.
"Game of Thrones" is over and summer is coming. The May sweeps have ended and summer repeats and reality will once again take over the broadcast airwaves. Many viewers will turn to cable, with its
increasingly robust menu of original scripted series, as they do every year at this time. They will also turn to streaming services such as Netflix, Hulu, and Amazon Prime Video to watch full seasons
of new and returning shows. With this backdrop, here are my thoughts on the things that matter most for the 2019-20 upfront prime-time TV season.
Despite some erosion in 2018, time spent by Americans using social media is expected to inch up again this year and for the next couple of years due largely to the growing popularity of Instagram.
The forecast, released today by eMarketer, predicts time spent with Facebook will continue to erode, albeit modestly, over the next couple of years, but it will more than be offset by increasing usage
with Instagram.
The Lab brings together departments focused on data science, web development and IT, product development and design, market research, media analytics, and subject matter experts in media.
Research suggests the health care industry has poor optimization and branding practices. Healthcare professionals need to think of their services and practices as brands.
The series finale of HBO blockbuster "Game of Thrones" churned a lot of characters, and it appears it may do the same for subscribers. Forty-four percent of the pay TV service's subscribers say they
aren't sure they'll continue to subscribe following the series' end, according to a Morning Consult poll conducted May 20-22.
It may comes as a surprise but there are still, apparently, 59% of the UK population who are not aware of the new powers GGDPR gives them over how companies process their personal information. "Mobile
Marketing" reports on research that shows a staggering 29% of Brits claim to have no idea what GDPR is.
Most marketers are using AI for tactical, manual-driven tasks. They need to move into autonomous AI.
Research shows that some functions are going in-house, but brands still want to retain a media agency.
Users can leave their laptop at home, easily write emails, and follow up with customers between bites of pizza, yoga poses, or errands.
A new report from Deloitte Digital outlines how emotion-driven engagement extends across the entire customer journey and how brands can leverage this to increase "lifetime value" and "brand loyalty."
The company behind AdBlock Plus has commissioned research from YouGov which shows half of 18- to-24-year-olds believe advertising will continue to be "invasive" in the future and only a third believe
sites will create better ways to display advertising, according to Netimperative.
By creating a new blueprint for the digital expression of the vibrant Alamo brand, it was able to further set the stage for the evolution of its digital properties, namely Alamo.com.
The digital experience encourages members to maximize the full value of the network while improving the conversion rates of people on-boarding, interacting, and attending events.
While traditional brand attributes still are vital factors, the extent to which they perceive brands to be culturally engaged is becoming a differentiating reason why many consumers prefer a brand.
That's the top-line conclusion of an extensive study released this week by Interpublic's Magna and IPG Media Lab, in conjunction with Twitter. The study, which was conducted online among two separate
samples reflecting the general population, as well as "Twitter boosters," found "cultural relevance" accounts for 25% of product purchase decisions.
For American television viewers, the start of the new prime-time television season is still four months away. For insiders at media agencies, networks, and advertisers, however, the upfront season is
placing thoughts of September squarely into May. But does it even matter anymore?