by Laurie Sullivan on Sep 30, 8:00 AM
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults watch less than one hour of live TV per day, with most viewing done on mobile devices.
by Laurie Sullivan on Sep 23, 8:00 AM
On Pixalate's Global Seller Trust Indexes ranking of open programmatic ad sellers across web, mobile and CTV, Google's ranking rose from 8 in Q1 to 4 in Q2 2024.
by Laurie Sullivan on Sep 16, 11:39 AM
Humanz drops a tracking pixel on every company's site it works with to estimate conversions, engagements, and bids on campaign, tracking metrics from influencer marketing campaigns to conversion.
by Laurie Sullivan on Sep 9, 8:00 AM
Data prompts and software such as content generators are required for brands to launch AI-generated ad campaigns. Brands may be ready, but what about their data?
by Laurie Sullivan on Sep 3, 8:00 AM
Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
To read more articles use the ARCHIVE function on this page.