Creators are less reliant on our industry processes, regulations and benchmarks -- and they don't need seasonality to be a gating factor.

At this point, we still have to "say" what we want in the form of a prompt, but the more we use ChatGPT (or any AI interface) the better it will get to know us.

A surprising number of public officials and tech CEOs spanning the political spectrum have publicly expressed concerns about the law.

Trump vowed to "begin the largest deportation operation in history" if elected -- which would send shockwaves through the U.S. economy.

I don't know a single exercise that provokes more cynicism and eye-rolling than the articulation of company values.

Transacting on highly automated platforms does not have to be mutually exclusive to having lots of direct dialogue and being fully transparent.

Brands and agencies should be looking to innovate on new ways to deliver a message in a format that is less interruptive and more relevant.

A recent study found it didn't matter if you were liberal or conservative or lived in Italy or Iceland. More often than not, all messaging fell on deaf ears.

Full-service agency benefit: Creative today is tightly woven into where it will appear. Decisions on what to say and when/where to say it should be closely connected.

Brian was part of the digital ad world's 1.0 and 2.0. But now we're at 3.0, when marketing service companies like WPP need help driving innovation and technology.