CMOs are now the keeper of the brand's soul, the chief storytellers responsible for weaving a narrative that drives growth.

Companies offer to pay me with gift cards to take meetings and vet their tools. I have to wonder, does this strategy really work?

Let's talk about the impact of simple ideas that can now scale massively thanks to the networked world we live in.

He started in politics at 16 with a TikTok account that helped pull a whole generation into the 2020 election.

We don't stick with the attribution lie because we're stupid; we stick with it because it's safe. Or at least it makes us feel that way.

History is full of "transactional" peace deals that didn't fare well. Look at the Munich Agreement of 1938 that appeased Hitler.

The industry will begin to adopt more non-interruptive, innovative ad formats for video advertising.

Marketing has slipped further and further into an ethical quagmire, with emotional manipulation and false claims now the norm.

What the author of "1984" warned us about -- and what even he never saw coming.

Let's go over a few of the issues that WPP clients are dealing with right now.