by Dave Morgan on Apr 16, 4:59 PM
Not cool: spending the majority of a TV budget on streaming, certain that no one who matters anymore is watching linear TV.
by Cory Treffiletti on Apr 15, 2:05 PM
The media plan was a tool, and like every tool in this industry, it will be replaced by a better one.
by Gord Hotchkiss on Apr 14, 12:56 PM
We need a reliable zeitgeist to set our personal compass to. Instead, we're seeing an algorithmically defined slice of zeitgeist, served exclusively to us.
by Steven Rosenbaum on Apr 13, 2:17 PM
Using the word "civilization" erases the boundary between soldier and civilian, between military objective and cultural existence.
by Maarten Albarda on Apr 10, 12:37 PM
Net favorability for AI "anything" is sitting at around -20, but nearly 53% of Americans are using AI regularly in their daily lives.
by Dave Morgan on Apr 9, 12:16 PM
We will need to look to many fields to find the foundational training that will give our future AI talent the tools for success.
by Cory Treffiletti on Apr 8, 11:27 AM
The upfront was always a bet on where audiences will be. The answer to that question continues to change.
by Gord Hotchkiss on Apr 7, 7:44 AM
Maybe it's because "fake news" is now a real thing, 365 days a year, not just on April 1.
by Steven Rosenbaum on Apr 6, 12:47 PM
The court was presented with direct evidence of user experience, alongside internal documentation of how platforms were designed and operated.
by Maarten Albarda on Apr 3, 11:34 AM
You can't just wing it. Marketing budgets are too tight for operational chaos. You need structure, even if the math is a little fuzzy.