MediaDailyNews Editions for October 2018
- MediaDailyNews - Wednesday, Oct. 31, 2018
- National TV Revenues Hold Steady, But Broadcast Ad Revenue Falls 4%
- IAB Releases DOOH And Mobile Case Studies To Prove Lift And Recall
- Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better Results
- CBS' Research Chief Poltrack To Retire In 2019
- Midterm Campaigns Make Billion-Dollar Blunder
- Google Ad Trackers Found On 57% Of Political Campaign Sites
- Storytelling Is Key For 6-Second Ad Success
- MediaMath Launches Blockchain-Backed Guaranteed Viewable Market
- Facebook Revenues Hike 33%, Daily Active Users Rise 9%
- Our Trust Issues With Advertising-Based Revenue Models
- Succession Plan In Place At IPG's R/GA
- Making Waves With Advanced TV Ads In Midterms
- Getting Out The Vote: Female Stars Reach Out To Women, 'Pop-Up Experience' Lures Millennials
- CannabisMD CEO Discusses Expansion, Ad Potential
- TBWA\Chiat\Day NY Jumps Into Fake News Fray
- MediaDailyNews - Tuesday, Oct. 30, 2018
- Puma Media Goes To Havas
- Editor Calls For Boycott On Fox News Advertisers Who 'Bankroll The Poison'
- Smucker Embraces Publicis Groupe's 'Power Of One' Model
- Wild Swings In Stock Market, Media And Tech Stocks Hit By Losses
- LinkedIn To Improve Attribution With Google Campaign Manager Integration
- Telaria Launches Tool To Provide Video Intelligence To Publishers
- FTC Urged To Probe Android Apps For Preschoolers
- Platforms Sever Ties With Hate Site Gab, Twitter Apologizes For Sayoc Tweet
- Did MDC Partners Just Wield A Big Axe At Assembly?
- Publishers Exit Snapchat's Discover Platform, Resulting In Layoffs
- How Fortnite Became A Top YouTube 'Genre'
- Lululemon Takes Data To The Race
- MDC Shares Rise As Profits Plummet
- As vMVPDs Experience Slower Growth, Where Will TV Consumers Go?
- MediaDailyNews - Monday, Oct. 29, 2018
- E. W. Scripps Buys Cordillera TV Stations For $521 Million
- IAB Releases Advanced TV Attribution Buyer's Guide
- NBC Cancels 'Megyn Kelly Today,' Took In $180M In Ad Sales
- Amazon Advertising More Than Doubles
- Charge Against Q3 Earnings Puts MDC Partners In The Red
- Gab Isn't, For Now: What's The Next New Hate-Mongering Platform?
- Data Shows Programmatic Video Ad Buys On The Rise
- How's Free, Is Free Good Enough For You? New DMP Built On Second-Party Retail/Brand Data
- The Sum Of Nielsen's Parts: 'Watch' It Here
- MediaDailyNews - Friday, Oct. 26, 2018
- comScore Unifies Core Digital Data Into Single View, Provides Holistic Performance Insights
- WPP's Long Road To Recovery
- Nielsen Reports Weak Quarterly Results, Down 2.5%
- Nielsen Rates 'Same Gender' Viewers, Reveals Different Preferences
- Trump's Attacks On Media, Political Opponents Have Real-Life Consequences
- Fox News OTT Network Fox Nation To Launch Nov. 27
- Hulu Beefs Up Live News Offerings
- POT: It's Not Just For Kids Anymore
- Alphabet Misses Analysts' Estimates, But Google Advertising Gains Lead
- Amazon's Mixed Results: High Q3 Revenues, But Expected Q4 Sales Disappoint
- Who's Afraid Of The Big Bad Blockchain?
- Rogue Political Marketers Infiltrate Media Ad Systems - Is TV Next?
- SSPs Can Play Matchmaker For Video Publishers, Buyers
- Viacom Reconfigures TV Networks Into 4 Groups
- Digital Ad Marketplaces Don't Work For TV
- The One About A Show That's A Cultural Phenomenon: 'Friends'
- Ad Veteran Found Dead In Her Manhattan Home
- MediaDailyNews - Thursday, Oct. 25, 2018
- WPP Putting Kantar On The Block
- Simulmedia Adds OTT Inventory To Media Buying-Planning System
- Massive Android Ad Fraud Scheme Siphons Millions From Marketers
- WPP Shares Tumble On Weak Q3 Earnings
- WPP Integrates U.S. Health Practices With Agency Brands
- Midterms, A Tale Of Two Media Narratives: Healthcare Vs. 'Caravan'
- Google: Florida Top Digital Political Ad Spending State
- A+E Networks Adds In-Campaign Optimization Tool To Outcome Guarantees
- NBC News Signal Slowly Ramps Up Streaming Network
- Marketers Pessimistic About Delivering Promise Of 'Personalized' Ads
- Data Microsoft Didn't Reveal About Bing In Its Earnings Call
- Weed The People: How MRI Was Able To Do It
- VideoAmp's New Advanced TV Tool Maps Viewership
- AT&T Eyes Skinnier Bundles To Make Streaming Profitable
- In 2 Months, WPP's Read Puts Big Stamp On Holding Company
- AI: What It Will Take To Build Trust For Brands
- Publicis Groupe Unveils New Nordic Leadership Team
- MediaDailyNews - Wednesday, Oct. 24, 2018
- Daimler Consolidates $950 Million Global Media With Omnicom Media Group
- Perception Vs. Reality: Cannabis Users Read 'Rolling Stone,' 'National Geographic,' Too
- MRI Unveils New Media Planning Segment: Cannabis Users
- Media Stocks Hard Hit By Early Tuesday Stock Market Drop
- Google Ads Trademark Rules Change Giving Agencies A Headache
- Video Driving Growth Of Non-Social Native Advertising
- Teens Turning Off Cable In Favor Of YouTube
- MoviePass To Be Spun Off From Parent Company
- Microsoft Allows Advertisers To Use LinkedIn Data For Search Ads On Bing
- 'The Prosecutor & The Presidency': The News Behind The News
- Planters Crowdsources Ad To Promote Mr. Peanut-Branded IPA
- TV Network Groups Witness Big Management Changes: Coincidence Or Market Forces?
- Fact: Older Americans Aren't As Good At Discerning It
- Meredith Corp., ANA Team To Promote #SeeHer Movement
- A More Optimistic Side Of Technology
- MediaDailyNews - Tuesday, Oct. 23, 2018
- Spengler Returns To Agency World, Joins Dentsu Aegis' M1
- 'Video Everywhere' Preview Roundtable
- Localized Programmatic Platform Simpli.fi Goes National
- 4As' Kaplowitz: ANA In-House Report Isn't Telling The Full Story
- Bernstein Analyst Estimates Apple To Generate $2B In Search Ad Revenue By 2020
- New Research Reveals Unexpected Source Of Kaepernick's Power For Nike
- Publicis Groupe Set To Buy French IT Consultancy
- Hey Marketers: Oracle Now Analyzes Real-Time Motion
- Accenture Interactive Lands Brazilian Content Shop
- Here Comes Generation Alpha
- Is Broadcast TV's Future Over-The-Top?
- Disney's OTT Service Wants To Make Splash - With Less Money
- WSJ Custom Studios Creates Online Video Destination For Prada Campaign
- Factual, Ibotta Identify Unique Behavior Based On Location, Purchase Data
- MediaDailyNews - Monday, Oct. 22, 2018
- IPG's Roth: Tone Of Business Is 'Very Solid'
- Turner Launches Turner Ignite Studios, Branded Content Unit
- OMD Retains McDonald's Canada Media Business
- Hulu, Sprint Expand Partnership To Live TV Service
- ARF's Acquisition Of CIMM Adds 'Innovation Incubator' To Its Research Role
- IPG Surprises Agency M&A Market With Acxiom Deal: Dentsu, WPP Lead In Volume
- FCB Health Introduces Data-Backed Practice
- Is The Click-Through, Through? Study Finds Little Correlation With Creative Performance
- CP+B Says It's Quitting The Awards Show Circuit
- Google-Incubated AdLingo Puts Chatbots In Display Ads
- Politics Is Poisoning Brand Marketing, Education And Accountability Can Help
- Lufthansa, IBM Watson Launch AI-Powered Interactive Ad
- Turner Shutters Digital Studio Super Deluxe
- CPG Brands Dominate YouTube's 6-Second Ad Leaderboard
- Traditional TV Still Rules, But Other Screens Are Catching Up
- Feds Charge Russian With 'Information Warfare' Campaign
- Get Your 'Attribution Accelerator' Presentations Here
- MediaDailyNews - Friday, Oct. 19, 2018
- NCM To Position As First-Party Data Company
- Publicis Groupe's Sadoun On 'Accelerating Our Game Changers'
- New Fox's News/Sports Focus Will See TV Ad Benefits
- IPG Posts Strong 5.4% Organic Growth In The Third Quarter
- Docu-mercials Are The Next New Thing, Reshaping TV Ads
- Yes, You Can Even Ruin A Non-Televised Football Game With Too Many Ads
- Ad Council Adds Law, Weisman, Others To Its Board
- Just Do It, Or Not Do It: That Is The Question This Decision Tree Answers
- Sinclair's STIRR Streaming Service Expected To Launch Soon
- Beachfront, MadHive To Bring Blockchain To OTT Inventory
- Facebook Pushes Efforts To Curb Fake News
- Are National TV Ads Actually Too Cheap?
- Marketers Move Agency Functions In-House -- But True Benefits Remain Fuzzy
- MediaDailyNews - Thursday, Oct. 18, 2018
- Forecast: Mobile Grabs 43% Of Ad Spend By 2020
- TV Still Strong In Auto Ad Metrics, Social Media Even Better
- BIA: Advertising Accounts For Two-Thirds Of Marketing Budgets
- Flat TV Ad Growth Expected For Remainder Of 2018
- Publicis Groupe Reports Better Growth In Q3
- Marketers: Automation Is Turning Humans Off
- Fox News Taps TV Talent For Fox Nation Streaming Service
- Biometric Privacy Battle Threatens New Technologies, Internet Association Says
- Facebook's Video Metrics Scandal Has Harmful Effect On Publishers
- Cheddar Expands Local Footprint With CUNY TV Deal
- Edelman Vets Launch Strategy-, Influencer-Focused Marketing Shop
- Trump Wants Drug Prices In TV Ads, But It Will Take A Microscope To See It
- 'Sisters' Redefines Family And The Fallout From Family Secrets
- Warner Bros. Digital Labs Shutters DramaFever Streaming Service
- MDC Partners Elevates Ryan Linder To Global CMO
