MediaDailyNews Editions for October 2018
MediaDailyNews - Wednesday, Oct. 31, 2018
National TV Revenues Hold Steady, But Broadcast Ad Revenue Falls 4%
IAB Releases DOOH And Mobile Case Studies To Prove Lift And Recall
Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better Results
CBS' Research Chief Poltrack To Retire In 2019
Midterm Campaigns Make Billion-Dollar Blunder
Google Ad Trackers Found On 57% Of Political Campaign Sites
Storytelling Is Key For 6-Second Ad Success
MediaMath Launches Blockchain-Backed Guaranteed Viewable Market
Facebook Revenues Hike 33%, Daily Active Users Rise 9%
Our Trust Issues With Advertising-Based Revenue Models
Succession Plan In Place At IPG's R/GA
Making Waves With Advanced TV Ads In Midterms
Getting Out The Vote: Female Stars Reach Out To Women, 'Pop-Up Experience' Lures Millennials
CannabisMD CEO Discusses Expansion, Ad Potential
TBWA\Chiat\Day NY Jumps Into Fake News Fray
MediaDailyNews - Tuesday, Oct. 30, 2018
Puma Media Goes To Havas
Editor Calls For Boycott On Fox News Advertisers Who 'Bankroll The Poison'
Smucker Embraces Publicis Groupe's 'Power Of One' Model
Wild Swings In Stock Market, Media And Tech Stocks Hit By Losses
LinkedIn To Improve Attribution With Google Campaign Manager Integration
Telaria Launches Tool To Provide Video Intelligence To Publishers
FTC Urged To Probe Android Apps For Preschoolers
Platforms Sever Ties With Hate Site Gab, Twitter Apologizes For Sayoc Tweet
Did MDC Partners Just Wield A Big Axe At Assembly?
Publishers Exit Snapchat's Discover Platform, Resulting In Layoffs
How Fortnite Became A Top YouTube 'Genre'
Lululemon Takes Data To The Race
MDC Shares Rise As Profits Plummet
As vMVPDs Experience Slower Growth, Where Will TV Consumers Go?
MediaDailyNews - Monday, Oct. 29, 2018
E. W. Scripps Buys Cordillera TV Stations For $521 Million
IAB Releases Advanced TV Attribution Buyer's Guide
NBC Cancels 'Megyn Kelly Today,' Took In $180M In Ad Sales
Amazon Advertising More Than Doubles
Charge Against Q3 Earnings Puts MDC Partners In The Red
Gab Isn't, For Now: What's The Next New Hate-Mongering Platform?
Data Shows Programmatic Video Ad Buys On The Rise
How's Free, Is Free Good Enough For You? New DMP Built On Second-Party Retail/Brand Data
The Sum Of Nielsen's Parts: 'Watch' It Here
MediaDailyNews - Friday, Oct. 26, 2018
comScore Unifies Core Digital Data Into Single View, Provides Holistic Performance Insights
WPP's Long Road To Recovery
Nielsen Reports Weak Quarterly Results, Down 2.5%
Nielsen Rates 'Same Gender' Viewers, Reveals Different Preferences
Trump's Attacks On Media, Political Opponents Have Real-Life Consequences
Fox News OTT Network Fox Nation To Launch Nov. 27
Hulu Beefs Up Live News Offerings
POT: It's Not Just For Kids Anymore
Alphabet Misses Analysts' Estimates, But Google Advertising Gains Lead
Amazon's Mixed Results: High Q3 Revenues, But Expected Q4 Sales Disappoint
Who's Afraid Of The Big Bad Blockchain?
Rogue Political Marketers Infiltrate Media Ad Systems - Is TV Next?
SSPs Can Play Matchmaker For Video Publishers, Buyers
Viacom Reconfigures TV Networks Into 4 Groups
Digital Ad Marketplaces Don't Work For TV
The One About A Show That's A Cultural Phenomenon: 'Friends'
Ad Veteran Found Dead In Her Manhattan Home
MediaDailyNews - Thursday, Oct. 25, 2018
WPP Putting Kantar On The Block
Simulmedia Adds OTT Inventory To Media Buying-Planning System
Massive Android Ad Fraud Scheme Siphons Millions From Marketers
WPP Shares Tumble On Weak Q3 Earnings
WPP Integrates U.S. Health Practices With Agency Brands
Midterms, A Tale Of Two Media Narratives: Healthcare Vs. 'Caravan'
Google: Florida Top Digital Political Ad Spending State
A+E Networks Adds In-Campaign Optimization Tool To Outcome Guarantees
NBC News Signal Slowly Ramps Up Streaming Network
Marketers Pessimistic About Delivering Promise Of 'Personalized' Ads
Data Microsoft Didn't Reveal About Bing In Its Earnings Call
Weed The People: How MRI Was Able To Do It
VideoAmp's New Advanced TV Tool Maps Viewership
AT&T Eyes Skinnier Bundles To Make Streaming Profitable
In 2 Months, WPP's Read Puts Big Stamp On Holding Company
AI: What It Will Take To Build Trust For Brands
Publicis Groupe Unveils New Nordic Leadership Team
MediaDailyNews - Wednesday, Oct. 24, 2018
Daimler Consolidates $950 Million Global Media With Omnicom Media Group
Perception Vs. Reality: Cannabis Users Read 'Rolling Stone,' 'National Geographic,' Too
MRI Unveils New Media Planning Segment: Cannabis Users
Media Stocks Hard Hit By Early Tuesday Stock Market Drop
Google Ads Trademark Rules Change Giving Agencies A Headache
Video Driving Growth Of Non-Social Native Advertising
Teens Turning Off Cable In Favor Of YouTube
MoviePass To Be Spun Off From Parent Company
Microsoft Allows Advertisers To Use LinkedIn Data For Search Ads On Bing
'The Prosecutor & The Presidency': The News Behind The News
Planters Crowdsources Ad To Promote Mr. Peanut-Branded IPA
TV Network Groups Witness Big Management Changes: Coincidence Or Market Forces?
Fact: Older Americans Aren't As Good At Discerning It
Meredith Corp., ANA Team To Promote #SeeHer Movement
A More Optimistic Side Of Technology
MediaDailyNews - Tuesday, Oct. 23, 2018
Spengler Returns To Agency World, Joins Dentsu Aegis' M1
'Video Everywhere' Preview Roundtable
Localized Programmatic Platform Goes National
4As' Kaplowitz: ANA In-House Report Isn't Telling The Full Story
Bernstein Analyst Estimates Apple To Generate $2B In Search Ad Revenue By 2020
New Research Reveals Unexpected Source Of Kaepernick's Power For Nike
Publicis Groupe Set To Buy French IT Consultancy
Hey Marketers: Oracle Now Analyzes Real-Time Motion
Accenture Interactive Lands Brazilian Content Shop
Here Comes Generation Alpha
Is Broadcast TV's Future Over-The-Top?
Disney's OTT Service Wants To Make Splash - With Less Money
WSJ Custom Studios Creates Online Video Destination For Prada Campaign
Factual, Ibotta Identify Unique Behavior Based On Location, Purchase Data
MediaDailyNews - Monday, Oct. 22, 2018
IPG's Roth: Tone Of Business Is 'Very Solid'
Turner Launches Turner Ignite Studios, Branded Content Unit
OMD Retains McDonald's Canada Media Business
Hulu, Sprint Expand Partnership To Live TV Service
ARF's Acquisition Of CIMM Adds 'Innovation Incubator' To Its Research Role
IPG Surprises Agency M&A Market With Acxiom Deal: Dentsu, WPP Lead In Volume
FCB Health Introduces Data-Backed Practice
Is The Click-Through, Through? Study Finds Little Correlation With Creative Performance
CP+B Says It's Quitting The Awards Show Circuit
Google-Incubated AdLingo Puts Chatbots In Display Ads
Politics Is Poisoning Brand Marketing, Education And Accountability Can Help
Lufthansa, IBM Watson Launch AI-Powered Interactive Ad
Turner Shutters Digital Studio Super Deluxe
CPG Brands Dominate YouTube's 6-Second Ad Leaderboard
Traditional TV Still Rules, But Other Screens Are Catching Up
Feds Charge Russian With 'Information Warfare' Campaign
Get Your 'Attribution Accelerator' Presentations Here
MediaDailyNews - Friday, Oct. 19, 2018
NCM To Position As First-Party Data Company
Publicis Groupe's Sadoun On 'Accelerating Our Game Changers'
New Fox's News/Sports Focus Will See TV Ad Benefits
IPG Posts Strong 5.4% Organic Growth In The Third Quarter
Docu-mercials Are The Next New Thing, Reshaping TV Ads
Yes, You Can Even Ruin A Non-Televised Football Game With Too Many Ads
Ad Council Adds Law, Weisman, Others To Its Board
Just Do It, Or Not Do It: That Is The Question This Decision Tree Answers
Sinclair's STIRR Streaming Service Expected To Launch Soon
Beachfront, MadHive To Bring Blockchain To OTT Inventory
Facebook Pushes Efforts To Curb Fake News
Are National TV Ads Actually Too Cheap?
Marketers Move Agency Functions In-House -- But True Benefits Remain Fuzzy
MediaDailyNews - Thursday, Oct. 18, 2018
Forecast: Mobile Grabs 43% Of Ad Spend By 2020
TV Still Strong In Auto Ad Metrics, Social Media Even Better
BIA: Advertising Accounts For Two-Thirds Of Marketing Budgets
Flat TV Ad Growth Expected For Remainder Of 2018
Publicis Groupe Reports Better Growth In Q3
Marketers: Automation Is Turning Humans Off
Fox News Taps TV Talent For Fox Nation Streaming Service
Biometric Privacy Battle Threatens New Technologies, Internet Association Says
Facebook's Video Metrics Scandal Has Harmful Effect On Publishers
Cheddar Expands Local Footprint With CUNY TV Deal
Edelman Vets Launch Strategy-, Influencer-Focused Marketing Shop
Trump Wants Drug Prices In TV Ads, But It Will Take A Microscope To See It
'Sisters' Redefines Family And The Fallout From Family Secrets
Warner Bros. Digital Labs Shutters DramaFever Streaming Service
MDC Partners Elevates Ryan Linder To Global CMO
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