MediaDailyNews Editions for April 2022
MediaDailyNews - Friday, April 29, 2022
Amazon Reports 23% Surge In Q1 Ad Spending, Best Results Of Digital's Big 3
Initiative, Reprise Digital Appoint Global CEOs
Fox's Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage
NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs
IPG Optimistic About 2022, Ups Organic Growth Estimate To 6%
Nielsen Revenue Inches Up, Acquisition Deal To Close Later This Year
CW Prospects For 21st-Century Hits In Hundred-Year-Old Books
YouTube's Q1 Ad Slowdown And A 'Flexibility' Ad Index For The TV Business
The State Of Digital Advertising Is (Still) Bad
Connecticut Passes Right To Opt Out Of Behavioral Advertising
Microsoft Talks About Future Of Advertising, Rewards Ad Unit At Elevate
Making A Difference In Ukraine
Google Expands Personal Info It Will Remove From Search Results
Gaming Is Gateway To Metaverse For Younger Consumers
Challenges Of International Media Focus Reverberate In Sale Of 'Quartz'
Ad Council Elects New Board Members
Movable Ink Wins $55 Million In New Funding
'Schitt's Creek' Leaving Netflix For Hulu
MediaDailyNews - Thursday, April 28, 2022
Meta Reports 7% Increase In Q1 Revenue On Greater Ad Volume, Lower Cost-Per-Ad Sold
From 'The Social Network' To 'The World's Discovery Engine,' Why Zuckerberg Really Wants To Be Google
Google: Ukraine-Russia War Drove Down Western European Ad Spending
Poll Finds Only 47% Very Fine People On The Republican Side
TV News, Other Media Wage War Over Musk's Twitter Takeover
MMGY Promotes Schultz To EVP-Global Media Strategy
Smartphones Reach A Tipping Point: Most Couldn't Care Less About Them
NewsGuard Strikes Another Programmatic Platform Deal, Licenses Data To
News Credibility Ratings Service NewsGuard Partners With Canadian Media-Buying Agencies
Camera IQ Teams With TikTok's Effect House To Enable AR
Musk Still Can't Tweet Freely About Tesla, Judge Rules
Zuckerberg: Meta Will 'Slow The Pace' Of Metaverse Investments
Peacock Q1 Revenues 41% Higher To $472M, Super Bowl, Olympics Boost NBCU Advertising By 60%
COMvergence Finds Integrated Agency Pitches Up Fourfold in 2021
CNET Refreshes Brand, Leverages SEO To Reinforce It
Partisan Blockade: GOP Complains To FEC That Gmail Is Censoring Its Emails
Just Ignore That Standard Definition Of Insanity
Cable Giants Comcast, Charter Team For New Streaming Platform
One Video Business Is Getting Hit Hard - Should We Be Worried?
SVOD Honeymoon Over? Penetration Down Despite Rise In Streaming-Only Viewers
Limited Ad-Supported Streaming Will Drive More Competition: Zaslav
WPP's Read, Dentsu's Clark, Ryan Reynolds Among This Year's Lions Festival Headliners
Dove Aims To Detoxify Girls' Social Media Feeds From Harmful Beauty Advice
'NYT' Editor Dean Baquet's Next Gig: Leading 'NYT' Local Investigative Journalism Fellowship
MediaDailyNews - Wednesday, April 27, 2022
Double-Digit YouTube Ad Gain Sends Alphabet Stock Down, Analyst Cites Fear Of Ad Recession
When 'Green' Washing Is A Good Thing: Heineken Fades To Black
MRC Puts Comscore Digital On Hiatus While It Makes Methodological Changes
Alternate Media-Buying Currency iSpot.TV Receives $325M Investment From Goldman Sachs
Scatter Market Deemed 'Soft,' Prices Weak Vs. Last Year's Upfront
Paramount Makes Miniseries About 'The Godfather'
Sprinting Toward Inclusion, Degree Hosts First-Ever Metaverse Marathon
WPP's CMI Media Group Unveils 'Inclusive' Center Of Excellence Aimed At Healthcare Audiences
Alphabet Q1 Profits Slip, But Revenue Rises To $68B
Microsoft Search, News Ad Revenue Rose 23% In Q1
Twitter Mulls Ad-Free Platform - Do TV Networks Benefit?
Did Trump Really Just Swear Off Twitter?
Posting Strong Q1 Growth, WPP Raises Outlook For The Full Year
Meta Sued Over Ads For Knock-Offs
Sensationalizing Scam Culture
An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
Bonnier Recasts Itself From Publisher To Experiential Adventure Company
MediaDailyNews - Tuesday, April 26, 2022
Big Changes At GroupM With Multiple Agency Mergers
Madison Avenue's Reaction To Musk Twitter Buyout: #waitandsee
Trump-Linked SPAC Sinks 18% On Twitter News
Wavemaker Taps iLobby's Webber As Canadian CEO
Nielsen Strikes Smart TV Data Deal With Vizio
Showtime Home Shopping Satire Should Be Big Seller
Meta Reintroduces The Metaverse With Its First Retail Store
Accenture Interactive Rebrands To Accenture Song
FreeWheel Expands YouTube, YouTube TV Ad-Serving Options
Samsung Ads Bow Cross-Platform Media Solution
Are TV Programs On AVOD Of High Quality? Not Everyone Is Convinced, TiVo Survey Finds
Not So Breaking News: CNN+ Demise Was Predictable
Yelp Cracks Down On Compensated Reviews
Nielsen: March TV Viewing Down, But Streaming Time Spent At New High
Ongoing Challenge: Getting Consumers Of Local News To Pay
Facebook Can't Shake News Anchor's Suit Over Ad For Dating App
20%+ Engage With Interactive Ads, But Many Aren't Sold On AVOD Content
MediaDailyNews - Monday, April 25, 2022
Twitter, Musk Now In Deal Talks
Analyst Reports Nielsen Services Will Be Reaccredited Soon
All The News That's Fit To Be Fungible
Harmelin Media Regains Regions Bank Account
'Wire' Creator Simon Returns To Baltimore's Mean Streets
Dunkin' Donuts Casts Next Campaign Via TikTok
Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
Republicans Tell Twitter To Preserve Musk Records
Texas: Social Media Law Is '21st Century Common-Carriage Rule'
IPG Acquires Stake In Experiential Tech Company, The Famous Group
Is It Time For An Addressable Upfront?
Media Agency Veteran Steve Farella Joins Board Of My Telescope
Netflix's Near-Term Future With Ads: A Feast With Many Choices
Report: Consumers Warm To Ads On Streamers
Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media Business
Google's Simpler Way For Europeans To Reject Cookies Starts Rolling Out
2 Simple Rules For Extraordinary Communication
MediaDailyNews - Friday, April 22, 2022
MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets
Bottled Water Marketing Giant BlueTriton Names Horizon Media AOR
Netflix In Decline? Stranger Things Have Happened
Xandr Strikes Trial Deals With Six Measurement Companies
XenoPsi Tap's Arnold's Nelson To Lead Ad Division
Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
Supreme Court Sides With Austin In Battle Over Digital Billboards
CNN+ To Be Shut Down Just One Month After Launch
Licht Calls CNN+ Shutdown 'Uniquely Shitty Situation'
'Man Who Fell To Earth' Is An Alien Immigration Story
Best Practices In A Universe Without Guardrails
Is Cord-Cutting To Save On Entertainment Beginning To Wane -- Despite Inflation?
Disney Could Be Swept Into Florida 'Deplatforming' Ban
4 Big Reasons Why Reed Hastings Was Right To Resist Netflix Ads For So Long
NY Hedge Fund Quietly Buying Up Shares In S4 Capital
Amazon Finally Tops Walmart In Consumer Retail Spend
Consumers Now Spend as Much Time With Digital Payment As Email, Experian Study Says
MediaDailyNews - Thursday, April 21, 2022
U.S. Ad Spending Surges 13% During Q1: Out-of-Home, Digital Outpace All Other Media
Reporter's Notebook: 4A's Sustainability Summit
Instagram Launches Features For Earth Day, Fundraising Button In Reels
Ukraine Ad Agency Drama Queen Creates No-Drama Brand, 'Aid Legion'
It's Time To Change Hearts And Minds Rather Than Offer Thoughts And Prayers
Ketchum Adds Executive Muscle To Health Services, Earned Media Units
Senate Urged To Question FTC Nominee About Behavioral Targeting
Study: Gaps In Apple's Rules Enable Privacy-Hobbling Workarounds
Broadband-Only HHs Rise Sharply In Q4, OTA Not So Much
Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Monetizing Privacy Will Increase The Wealth Gap
Brand Experts Weigh In As Netflix Changes Its Ad Tune
Adding Data Science For ROI: Q&A With Mediastruction's Marilois Snowman
California Can Enforce Net Neutrality Law, Court Confirms
MediaDailyNews - Wednesday, April 20, 2022
Ad Spending Expands For 13th Consecutive Month In March, Top Categories Continue To Ebb
Wavemaker Gets Another Seat At The Geek Economy Table, Wins Ticketing Tech Account
Amazon Ads Taps Initiative's Armstrong To Oversee Global Account Teams
Netflix's Dramatic Ad-Option Shift: Now 'Open' To Change
Merkle Unveils 'Experience & Commerce' Practice, Taps McLaren To Lead It
It's Time To Change Hearts And Minds Rather Than Offer Thoughts And Prayers
TV Shows Migrating From Streaming To Linear And Vice Versa
Ben & Jerry's Ad Campaign Targets Senate, Protests 'Half Baked' Cannabis Laws
Is Snapchat Paving The Way For Art In The Metaverse?
Don't Be Too Quick To Dismiss The Metaverse
Report: Metaverse Big Factor In Shaping Identities Of Gen Z Gamers
Florida Threatens Twitter For Adopting 'Poison Pill' Against Musk
Omnicom Kicks Off The Year With Nearly 12% Q1 Growth
Kantar: U.S. SVOD Market Has Stalled, Q2 Contraction Possible
Ketchum Adds Executive Muscle To Health Services, Earned Media Units
The Real Effect Of TV Commercials... On Mute
Consumers Want Brands To Show Support For Ukraine After Russian Invasion
ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
Audiencex Launches A Self-Service DSP Platform For Small, Medium-Size Agencies
MediaDailyNews - Tuesday, April 19, 2022
Horizon Commits Up To 15% Of Upfront To 'Alternate Currency' Deals
NYT Promotes Kahn To Exec Editor, Succeeds Baquet, Who Will Lead A 'Forthcoming Initiative'
In Days Of Old, TV Ratings Stories Tried To Keep It Simple
The Return Of Post-COVID Peak TV
TV Season Endings: More On-Air Promo Time Goes For Unscripted TV Shows
Microsoft Is Building Ad Platform For Xbox Games, Experts Weigh In
Netflix To Offer 'Exploding Kittens' As Both Game And TV Series
'Martha Stewart Living' Ends 32-Year Run In Print
Letter To The Editor: Magazine Media Thriving, Not To Be Lamented
Upfront Ad Price Inflation Vs. Consumer Cost Inflation: Who Wins This Battle?
Big Promo Deals Still A Major Piece Of Premium Streamers' Subscriber Count
NBA, Google Virtual Pixel Arena Comes Alive During Basketball Playoffs
LinkedIn Can't Block Profile Scraping, Judges Confirm
MediaDailyNews - Monday, April 18, 2022
MRC Revokes Accreditation For Triton Digital's Webcast Metrics
When Process Eats Methodology For Breakfast
Musk Woos Other Investors For Twitter Takeover; SEC Reportedly Probing His Business Activities
The Carbon Edition Of Publishing Insider
USFL Starts With 3.0 Million Viewers Via NBC-Fox Simulcast
Meta Asks Appeals Court To Intervene In Metrics Fight
Event Marketing As 'Hybrid World': Q&A With Heineken USA CMO
From Swimsuits To C-Sections: Frida Mom Signs As Sports Illustrated's First 'Pay With Change' Sponsor
Analysts: U.S. Streaming Penetration Hits 80%; Netflix Q1 Subs Should Exceed Its Projection
States Press To Revive Antitrust Case Against Facebook Over Instagram, WhatsApp
U.S. Disclosures On Russian-Ukrainian War Are Working - 'Even When The Intel Isn't Rock Solid'
I Admit It: I Don't Understand Web 3.0 Basics
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