Another month into the COVID-19 pandemic and major marketers are indicating much more protracted or deferred advertising campaigns.That's the finding of "Wave 2" of the …

eMarketer has revised its estimates for average time spent daily with social media, thanks largely to gains by Instagram and Snapchat. The revision, which reflects …

Data from SQAD shows change in average prime-time ad-unit costs from the first quarter to April, when ad demand plummeted due to pandemic.

As of Q1 2020, more than three-quarters of U.S. broadband households were estimated to be subscribing to at least one over-the-top subscription video-on-demand service, according …

With at least half of Madison Avenue (IPG's Acxiom, Publicis' Epsilon, and Dentsu Aegis's Merkle/M1) owning Big Data brokers -- and with a litany of …

Despite months of nearly wall-to-wall coverage of mostly been negative news, Americans have a mostly positive view of the news media's handling of the COVID-19 …

Even pre-pandemic, a significant number of Americans were already jealous of their romantic partner's interest in smartphones and other technologies.

Ordinarily, the new television season starts in late-September. Ordinarily, advertisers and their agencies, TV critics, and media analysts like me, would be getting ready to …

When it comes to the KPIs (key performance indicators) used to evaluate the ROI of advertising, research companies -- both big and small -- appear …

A month after benchmarking the impact the COVID-19 is having on the advertising plans of U.S. ad executives, the disruption has grown much more pronounced, …