Everyone agrees AI is transforming TV advertising, but fewer than one-third of advertisers actually trust it to do advertising tasks for them.

Viewers responded to the beverage brand's commercial by doing what modern audiences do best: searching first and asking questions later.

Media has become the connective tissue between brands and consumers in an increasingly algorithmic ecosystem.

Roughly six in ten U.S. women say they are at least somewhat likely to watch this year's game, marking a notable jump from last season.

Food and drink, parking and lodging see nearly double the lift of other categories on NFL game days.

The Google-owned distributor of cable and broadcast channels shows strong mental advantage in live sports, morning news and the familiar 'TV is on in the …

AI-driven improvements could unlock up to $26 billion in incremental media investment and another $6 billion in productivity gains, according to IAB estimates.