• Yes, It's Possible To Change Your Company Culture -- But Don't Expect It To Be Easy
    What does it take? An iron will, a total commitment, and a willingness to have courageous conversations,
  • Continued Consolidation Of TV Industry Means More Focus On Ad Tech
    The ViacomCBS reunion is likely to follow a game plan well known to industry followers, and not unlike what happened when Comcast bought and integrated NBCUniversal almost 10 years ago.
  • Caring About Privacy Is NOT A Post On Social Media
    If you say you care about privacy, you should take some responsibility for understanding and aligning your behavior with your point of view.
  • Speaking OF SEO
    How search optimization will change -- but in many ways still remain the same.
  • Customers Vote With Their Cash
    A notably secretive Wall Street private equity player has been somewhat mysteriously buying up many of the brands and companies in the weapons industry.
  • Marketers Know Good Deal When They See One -- Or Do They?
    Proof points for digital remain elusive, especially in terms of brand building and other, broader marketing objectives.
  • Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?
    What might the D2C-reshaped world of TV advertising look like? There will be more focus on audience, automation and performance.
  • Outlining The Art Of B2B Storytelling
    To tell a great story, you start with a world and a character. For B2B marketers, that world is their category and the character is their brand.
  • Lee Iacocca And The Rise Of The Celebrity CEO
    Iacocca was not the first celebrity CEO, but he certainly ushered in a new era of personalized corporate brand building.
  • Does Your Business Support Guns?
    Why do so many people stay silent when the issue of how to engage with gun violence comes up?
« Previous EntriesNext Entries »