Being incorrect is part of optimization, and that's probably why companies view it as a dirty word.
What happens when an advertising platform that has been effective in attracting new customers becomes so toxic it damages your brand just by being on it?
Trump Media & Technology Group has already raised $1 billion in funding to build and launch a company called Truth Social.
Advertisers tried and failed to boycott social media platforms to force them to behave. Time to try a new approach.
Optimizing media, channel by channel, in a one-after-the-other manner, was once the bread and butter of being a media professional. Not now, though.
Direct publisher deals can be useful once you default back to the idea that context helps define audience.
The first clue to the popularity of podcasts is that many of them focus on storytelling. And we are innately connected to the power of a good story.
if storytelling is now core to branding identity, where does that leave journalism?
Cautionary tale: What happens when a social media wolf-pack goes out for blood.
These companies can shape public opinion ANYWHERE, and have so much power that governments all over regulate against them.