by Cory Treffiletti on Dec 15, 10:49 AM
Being incorrect is part of optimization, and that's probably why companies view it as a dirty word.
by Gord Hotchkiss on Dec 14, 1:55 PM
What happens when an advertising platform that has been effective in attracting new customers becomes so toxic it damages your brand just by being on it?
by Steven Rosenbaum on Dec 13, 11:31 AM
Trump Media & Technology Group has already raised $1 billion in funding to build and launch a company called Truth Social.
by Maarten Albarda on Dec 10, 12:16 PM
Advertisers tried and failed to boycott social media platforms to force them to behave. Time to try a new approach.
by Dave Morgan on Dec 9, 1:56 PM
Optimizing media, channel by channel, in a one-after-the-other manner, was once the bread and butter of being a media professional. Not now, though.
by Cory Treffiletti on Dec 8, 9:46 AM
Direct publisher deals can be useful once you default back to the idea that context helps define audience.
by Gord Hotchkiss on Dec 7, 10:38 AM
The first clue to the popularity of podcasts is that many of them focus on storytelling. And we are innately connected to the power of a good story.
by Steven Rosenbaum on Dec 6, 10:41 AM
if storytelling is now core to branding identity, where does that leave journalism?
by Kaila Colbin on Dec 3, 12:54 PM
Cautionary tale: What happens when a social media wolf-pack goes out for blood.
by Ted McConnell on Dec 2, 10:14 AM
These companies can shape public opinion ANYWHERE, and have so much power that governments all over regulate against them.