by Robert Williams on Mar 31, 7:53 AM
Many people use email daily, with just 6% taking a break only while on vacation.
by Robert Williams on Mar 28, 1:54 PM
With rising subscription fatigue and churn, the industry is shifting toward ad-supported video-on-demand platforms.
by Robert Williams on Mar 27, 2:54 PM
Only 36% of marketers and just 26% of creative agency workers say they feel proud of the creative work they produce.
by Steve Sternberg on Mar 26, 4:14 PM
Nielsen and Paramount Global finally reached an agreement on a new multi-year deal, which, not surprisingly, coincided with CBS' Grammy Awards telecast. In this week's …
by Robert Williams on Mar 26, 2:04 PM
Peacock's unique content portfolio adds strategic value that other platforms don't consistently offer, a study suggests.
by Robert Williams on Mar 25, 6:18 PM
A third of U.S. adults support banning TikTok, while 32% oppose it and 33% remain unsure.
by Robert Williams on Mar 24, 2:04 PM
Brands that rely on outdated stereotypes alienate consumers and limit their own growth, CreativeX says.
by Robert Williams on Mar 21, 9:42 AM
Three quarters of respondents support a law requiring advertisers to disclose the personal data used for targeting.
by Robert Williams on Mar 20, 4:48 PM
In most categories, the top 10% of apps convert downloads to trial subscriptions at double or even triple the median rate.
by Robert Williams on Mar 19, 1:04 PM
Four out of five streaming viewers said they accept ads in exchange for free content.