by Robert Williams on Apr 30, 11:33 AM
Ad recall and viewer engagement have reached new lows in today's second-screening landscape.
by Robert Williams on Apr 29, 4:56 AM
Hearing about a product in the trusted, familiar environment of broadcast radio increases the legitimacy of the advertiser.
by Robert Williams on Apr 28, 11:21 AM
The data highlights growing regional disparities in attention performance and continued strength from tech and media advertisers.
by Robert Williams on Apr 25, 7:52 AM
A majority of boys are encountering online firearm content that experts warn is not only inappropriate but potentially dangerous.
by Robert Williams on Apr 24, 3:16 PM
Half of those surveyed said protecting their bank account details and login credentials is their highest priority.
by Robert Williams on Apr 23, 5:29 PM
U.S. consumers spent $144 million on in-app purchases in March, more than doubling February spending.
by Robert Williams on Apr 22, 1:36 PM
About one in five teens report that social media has harmed either their mental health or schoolwork.
by Robert Williams on Apr 21, 2:28 PM
Spending on Shopping campaigns rose 8% annually in the first quarter, a slight slowdown from 10% growth in the final quarter of 2024.
by Robert Williams on Apr 18, 11:00 AM
Just 30% of consumers recall receiving interactive video content, and only 20% say they've ever encountered a video that was AI-generated.
by Robert Williams on Apr 17, 11:35 AM
Live webinars saw modest growth as well, ranking as the 10th-most preferred content type in 2024.