I just attended the New York Comic Con, along with roughly 200,000 other folks from all over the world (and had my picture taken with …

Higher social media use was linked to lower scores on tests of reading recognition, memory and vocabulary.

But nearly half of U.S. adults say the news makes them feel informed, a positive emotion associated with media.

The 2026 soccer tournament represents a once-in-a-generation opportunity for marketers in the United States, Mexico and Canada.

Empathy remains the strongest driver of brand loyalty and spending.

Television ranked as the leading influence across all stages of the purchase journey and among all demographic groups.

Self-gifters are "emotionally motivated yet deliberate," a combination that makes them particularly valuable for advertisers.

Marketers surveyed admitted that influencer vetting remains largely manual and inconsistent.

More than a third of U.S. consumers have canceled at least one streaming service in the past six months, Ipsos found.

Incomplete data systems hinder decision-making and waste marketing resources.