Television ranked as the leading influence across all stages of the purchase journey and among all demographic groups.

Self-gifters are "emotionally motivated yet deliberate," a combination that makes them particularly valuable for advertisers.

Marketers surveyed admitted that influencer vetting remains largely manual and inconsistent.

More than a third of U.S. consumers have canceled at least one streaming service in the past six months, Ipsos found.

Incomplete data systems hinder decision-making and waste marketing resources.

Tasks include help with copy revisions, campaign ideation, email tone and even internal reporting.

Many parents want stronger external guardrails on children's screen time from tech companies.

Streaming, gaming and social platforms dominate attention even as overall spending declines.

Mobile devices will dominate digital shopping, accounting for 56% of sales.

Among those who do get news from chatbots, about a third say it is hard to determine what's true.