BrightEdge released several innovations that enable marketers to collect real-time data to optimize campaigns on a variety of platforms, including YouTube and Amazon, on Monday.
The play on words refers to a new service providing personalized SEO support and a tool that combines data on social buzz and searches to identify and link trending topics with search keywords.
The fragmentation of TV viewing technology and sources is making it difficult, if not impossible, for audience measurement to keep up with modern viewers.
Video will account for nearly 50% of programmatic ad spending this year, according to a revised projection released this morning by eMarketer, which cited higher-than-expected growth on connected TV,
over-the-top (OTT) and social video advertising as reasons for revising its share up a full percentage point vs. its September 2018 estimate.
MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands' 2018 Marketing Technology report, more than two-thirds of marketers don't
think there's such a thing as the "perfect stack" for marketing technology, believing instead that it's always a work in progress. The survey, conducted among 300 marketers in Q1 from companies of
various sizes, found that the majority feel that the marketing technology landscape has evolved rapidly (48%) or at light speed (15%) over the past 3 years.
CMOs are putting money into too many platforms, and they have to learn how to use the technology they buy and prove that it's helping the bottom line.
The marketing industry usually thinks about technology in terms of optimizing media, advertising or consumer engagement, but it's also vital to the underlying security of a brand, especially in
cyberspace, finds the 2019 edition of a study by enterprise technology firm MarkMonitor. Nearly two-thirds (62%) of brand marketing and technology executives surveyed by the firm in April say their
brand has felt the impact of a cybercrime in the past 12 months.
Privacy, harmful content, fake news and political advertising concerns mean that Brits trust social media less than any "major" country.
In addition to the traditional cards, flowers, and clothing, spa services have come into their own, says Brand Keys' Robert Passikoff.
Digital advertising is growing -- but it's not enough to make up for the massive losses in print ad revenues.
AA/Warc figures show UK advertising spend grew more than 6% last year to reach GBP23.6bn. Netimperative reports strong digital growth is attributed as the major driver behind the increase.
The timing and frequency of Google's changes to its ad products can alter financial outcomes for the company and advertisers. "Importantly, we view the lack of specificity around product changes as a
new overhang, with investors already somewhat concerned about the impact of competition, regulation, and disruptive technologies," wrote Colin Sebastian, senior research analyst, Robert Baird & Co.
AA/Warc has not changed its mind about the size of the UK television advertising market, but it has today decided a great proportion will come from VOD sales, "Campaign" reports. New figures predict
VOD growth this year of 26% compared to 2018.
Recent research by GlobalWebIndex reveals internet users in the UK and the U.S. are ambivalent about self-driving cars. Internet users in the UK and U.S. are split down the middle between enthusiasm
and concern about autonomous cars.
Recipients want the ability to sort email by context -- and to create their own rules, a study finds.
If a company like Amazon would support unified third-party measurement, the whole industry would benefit from comprehensive measurement of exposures.
Most users say they would likely not pay to use Twitter, but those ages 18 to 44 say they most likely would. It's not clear whether a subscription service would help sell advertising, search, video or
others types, on the site.
According to an NRF study, per-person spending will rise to an average of $196 this Mother's Day, up from $180 in 2018.
Nuances in behavior will change the future of search. Findings from Path Interactive show variances in the use of search based on age, experience, and services.
It's interesting that women, who are considered more communal and nurturing than men, are not the ones who exhibit these traits professionally.
NBCU's broadcast revenues sank nearly 30% to $2.5 billion, while cable advertising revenues rose 2%.
Some 71% of survey respondents rated levels of investment in media training unsatisfactory or entirely unsatisfactory.
In a rare cross-industry exercise to plan for how 5G and ATSC 3.0 might impact the advertising and media industry, a consortium backed by Fox today will release a white paper summing up a variety of
scenarios to help advertisers, agencies and media suppliers prepare for the future.
Greenfield explains the Kantar Marketplace, a "one-stop, research and insights store that includes key offerings across Kantar's portfolio of solutions."
In what could be one of the greatest returns on advertising investment this year, Walt Disney Co. has spent $13.6 million on ads promoting this weekend's release of "Avengers: Endgame," the much
anticipated culmination of a series of blockbuster Marvel film releases. Why is that such a significant ROAI? Because some already are speculating that it could set a new opening weekend box office
record -- maybe even $1 billion in domestic and overseas receipts.
A lack of brand safety "will kill the internet," says Guy Tytunovich, founder and CEO of cybersecurity company Cheq.
The 2% market share player had to reflect internally on how to connect better with potential buyers. It set out three goals: Clarify the fan, fortify the brand and modernize the plan.
Marketers in major Western European nations are shifting their programmatic media-buying in-house, at least partially, according to an in-depth series of analyses released today by the Interactive
Advertising Bureau. The reports, which cover the U.K., Germany, France, Spain and Italy, estimate an average of 86% of brands buying media programmatically in those markets have moved it completely or
partially in-house.
Smartphones now account for just over half of all digital ad spend in the UK, according to the IAB UK's latest figures, compiled with PwC and reported on in Netimperative.
The AOP and Deloitte have published encouraging figures for 2018, which show digital publishing revenue up 6.8%. The organisations say that video, which rose 27.6% during the year, was the main
contributing format behind the growth, City AM reports.