The AOP and Deloitte have published encouraging figures for 2018, which show digital publishing revenue up 6.8%. The organisations say that video, which rose 27.6% during the year, was the main
contributing format behind the growth, City AM reports.
Mobile now accounts for 51% of UK digital spend -- and video is still rocketing too.
The Supreme Court's conservative judges appear inclined to allow the Department of Commerce to include a question about citizenship in the upcoming census.
More than a third of keywords now contain images. Publishers need to focus more on SEO strategies as Google is ranking more images higher in results.
The research also says 56 million U.S. consumers over 50 seek new products that are beneficial to them, compared to 44.8 million millennials.
Open exchange PX provides marketers with insights about the leads they use, including a time stamp and where the data originates.
One of the not-so-surprising things I learned from Advertiser Perceptions' benchmark study of the role "trust" is playing in media planning and buying decisions, especially the digital kind, is how ad
execs relate to the topic on a personal basis. Among other things, the study asked advertisers and agencies how their own personal use of social media platforms has been trending, and given what those
insiders know about them, you also may not be surprised to learn it's heading south -- significantly.
Ad spending by cannabis retailers In cities and states where marijuana has been legalized jumped 23% to $4.122 million in 2018, according to estimates released by WPP's Kantar unit. The biggest
beneficiary is out-of-home media, which took an 84% share of all cannabis ad spending in 2018. Newspapers were the next biggest medium of choice, taking a 5.1% share of ad spending, followed by online
display's 4.1% share. Among the biggest gainers by market were Las Angeles (+600%), Denver (150%), and Las Vegas (+100%).
"People" is the highest-indexing magazine among cannabis users, while "AARP: The Magazine" is dominant among people who use the hemp derivative CBD for health and wellness reasons. These are some of
the media consumption indexes being published today by "Research Intelligencer" in recognition of 420 (or April 20, which is actually tomorrow, but we don't publish on Saturdays).
I'm sharing my resignation notes to the ARF because I think many others in the industry probably have the same concerns and frustrations.
America has attained peak gaslight. It happened when the President of the United States tweeted a report by 'Breitbart' that a poll found "the media failed to gaslight public about Trump campaign
spying."
Three out of four ad execs say they currently factor for "trust-related attributes" when deciding how to allocate their ad budgets to the media.
While the UK has risen slightly up the World Press Freedom Index from Reporters Without Borders (RWB), the US has slipped into the "problematic" category. The UK's rise is explained by "The Guardian"
as the government not forcing publishers to pay both sets of costs in libel cases, while President Trump's regime is identified for the dip in the USA's ranking.
It's the most successful series on premium cable since "The Sopranos." Its eighth and final season, eagerly awaited by its legion of fans, just got underway. Of course, in today's splintered video
world, more than half the country has never seen a single episode, and is wondering what all the fuss is about. In this week's edition, I examine one of the things that makes "Game of Thrones" so
unique: its well-written female characters.
The latest IPA Bellwether figures show that marketers have shown a net increase in budget, but "Marketing Week" reports that the consensus is the increase in confidence may not last too long.
JERSEY CITY, NJ -- The second day of the Advertising Research Foundation's Audience X Science Conference began with the empirically based "Rules of Marketing Effectiveness in a Digital Era," presented
by Les Binet from the U.K. office of adam&eveDDB.
There's an upturn in spending as a hard Brexit is ruled out -- but it's only expected to last until the UK's future is clearer.
Any company seeking to launch a streaming video service in the next year or so needs to be heavily focused on what consumers want and cognizant of the competition.
Ads.txt files list authorized digital sellers of programmatic ad inventory and the percentage of publishers using programmatic, and reveal direct and indirect deals as well as a host of other
information such as the market share of Amazon and Facebook.
The Advertising Research Foundation has rescinded a highly regarded foundation award for a controversial audience-targeting campaign it bestowed to Cambridge Analytica in 2017, citing that it acted
"unethically."
Nielsen found that podcast ads have been successful in driving key business metrics, including brand awareness, ad recall, affinity, recommendation and purchase intent. Nielsen says the data comes
from more than 50 custom studies conducted over the past 18 months.
Advertising Research Foundation President-CEO Scott McDonald underscored importance of unified, independent, third-party measurement across each media platform.
Research by "Marketing Week" shows that three in four marketers reveal they are now more mindful of behaviour over and above classic demographics of age and income when it comes to their most recent
work.
"Which?" magazine is claiming Amazon is awash with fake five-star reviews, the BBC reports. The consumer magazine claims that 87% of the reviews it investigated were from sources that were not
verified for having made a purchase.
Consumer familiarity with VR technology has remained at approximately one-fourth of U.S. broadband households between 2017 and 2018, according to a new study.
"It's always good to have a rocket scientist on staff," said Adam Solomon, Lotame's new CMO. "You never know when you might need one."
Citing the need for "bolder action," Dave Morgan resigned from the board of the Advertising Research Foundation. Morgan, the founder and CEO of Simulmedia, has served on the ARF board since 2013 and
gave notice Friday, telling the board he believes the ARF is focused on "incremental improvements" at a time when it needs to be "bold and singularly focused on helping advertisers prove that
advertising works and fixing its measurement in a world that has rapidly become digital and omni-channel."
Thirty-six percent of survey respondents said they sometimes go beyond the first page if there are too many paid or sponsored results or if they don't find the answer.
As with Brexit, Brits are split between those who will stick it out with a brand and those who will not give them a second chance.
Out-of-home ad inventory for the premium billboard locations along Interstate 10 en route to the Coachella music festival in Indio, CA, this weekend jumped 31% vs. the rest of the year -- and 14.2%
vs. April 2018 -- according to a unique data visualization created by digital, self-serve out-of-home media-buying platform AdQuick.