Thirty-six percent of survey respondents said they sometimes go beyond the first page if there are too many paid or sponsored results or if they don't find the answer.
As with Brexit, Brits are split between those who will stick it out with a brand and those who will not give them a second chance.
Out-of-home ad inventory for the premium billboard locations along Interstate 10 en route to the Coachella music festival in Indio, CA, this weekend jumped 31% vs. the rest of the year -- and 14.2%
vs. April 2018 -- according to a unique data visualization created by digital, self-serve out-of-home media-buying platform AdQuick.
There has been a lot of discussion in adland this week after Kantar's latest research suggested that just 11% of people don't mind advertising. "Marketing Week" columnist Mark Ritson wades into the
debate by telling marketers that all people hate all advertising, other than a classic tv ad or two from their youth. Accept that people don't like ads and you'll make better ones, he suggests.
That's according to an analysis released Wednesday during a presentation by CBS and Simulmedia.
Among all consumers, 44% chose Netflix if they could only keep a limited number of platforms.
Overall use of social media by U.S. adults has remained essentially unchanged in 2019, even for Facebook, according to the most recent survey conducted by the Pew Research Center. The study shows a
significant upward trajectory for Facebook's Instagram platform, and benchmarks some newer social platforms including Reddit and WhatsApp.
Through smart TVs, Kinetiq says it can link TV brand exposures to household-level data and brands' first-party data -- measuring ROI across paid and earned media and sponsorship.
Fox News' future may be its direct-to-consumer play Fox Nation, which appears to be performing better than expectations and attracting younger "super fans" who could offset Fox's aged linear TV
audience.
BIMA's report shows that tech workers are hugely stressed, but the issue of the lack of women also needs to be mentioned.
eMarketer's digital media statsmasters have lowered their user growth estimates for Snapchat, projecting that its U.S. monthly users will decline 2.8% to 77.5 million this year from 79.7 million in
2018. The revision represents a significant downgrade from eMarketer's previous projection in the third quarter of 2018, which estimated Snapchat's U.S. monthly user base would expand 6.6% to 90.4
million.
DTC consumers spend 13 hours per week watching live or on-demand streaming TV -- 70% more vs. time spent on social media.
Worldwide shipments of PCs, tablets, mobile phones are projected to reach 2.2 billion units this year, showing essentially no growth from the previous year.
The headline of a story ("'Cord-Nevers' Approaching One Third Of U.S. Population") in the April 9 edition of "Research Intelligencer" incorrectly stated that so-called "cord-nevers" -- people who have
never subscribed to a pay TV service -- was approaching one third of the U.S. population. The correct number is 12%. The original headline has been corrected.
For the most current year, Hulu is forecast to lose $1.7 billion, while Disney's investment in BAM Tech and other digital businesses is expected to lose $1.1 billion, ESPN+, $452 million and Disney +,
$620 million.
The number of Americans deemed "cord-nevers" who have never subscribed to a traditional TV service grew 9% over the past two years to 31 million in 2019, according to estimates released today by MRI
Simmons.
Ad blocking is remaining constant, but researchers are finding that consumers now take out subscriptions to avoid the ads.
According to "Marketing Week," new research from Kantar suggests that a little more than half of the British public is fed up with being bombarded by the same ads and being targeted through their
browsing history. While advertising is only enjoyed by 11%, nearly half agree that ads that fit in with their interests are better than those that don't.
A new study by Google and the National Research Group finds a significant number of consumers are willing to share some of their most personal data with voice-assistant technology in order to have a
more personalized media experience.
Only 4% of small and medium-sized businesses consider paid search a priority, a survey revealed, while about 5% view it as second priority, and 5% consider it a third priority.
The next big battle for consumer time and pocketbooks may well emerge as one of the media industry's most competitive: streaming services. In recent weeks, Apple, Discovery and the BBC announced plans
for new subscription services, and both Wall Street and Madison Avenue are eagerly awaiting details of the next big new player: Disney.
It's not so much a matter of how long your kids are on a device -- but more what they are viewing.
Three in four Americans do not believe allowing advertisers to target them with their personal data is an "acceptable tradeoff" for using social media, according to results of a nationwide survey
conducted by NBC News and The Wall Street Journal: 74% of American said "it gives social media companies too much influence over our lives and potentially using personal information in ways we would
not want."
Facebook's ad-delivery system sends ads to particular individuals based on whether the ads will be "relevant" to them. That determination can turn on stereotypes, a new paper says.
Dentsu finds that only 41% feel their personal information is safe. And many have tried to reduce their online footprint.
Declining exposure to TV ads is having a negative effect on young consumers talking about products and brands, according to a new study.
Nearly a quarter of UK households -- 22% -- have a home assistant smart speaker, according to research from EY in Mobile Marketing.
Search might be becoming an "old-school" marketing and advertising media, according to data released Wednesday from Borrell Associates.
Although few B2B marketers are using AI, DemandMetric finds that many are evaluating or planning to implement it.
In a Madison Avenue first, Interpublic, Publicis and WPP have joined LinkedIn's annual list of "Top Companies To Work For." The 2019 list is the first time any ad agency company has made the list,
according to a LinkedIn spokesperson.