A new study by Google and the National Research Group finds a significant number of consumers are willing to share some of their most personal data with voice-assistant technology in order to have a
more personalized media experience.
Only 4% of small and medium-sized businesses consider paid search a priority, a survey revealed, while about 5% view it as second priority, and 5% consider it a third priority.
The next big battle for consumer time and pocketbooks may well emerge as one of the media industry's most competitive: streaming services. In recent weeks, Apple, Discovery and the BBC announced plans
for new subscription services, and both Wall Street and Madison Avenue are eagerly awaiting details of the next big new player: Disney.
It's not so much a matter of how long your kids are on a device -- but more what they are viewing.
Three in four Americans do not believe allowing advertisers to target them with their personal data is an "acceptable tradeoff" for using social media, according to results of a nationwide survey
conducted by NBC News and The Wall Street Journal: 74% of American said "it gives social media companies too much influence over our lives and potentially using personal information in ways we would
not want."
Facebook's ad-delivery system sends ads to particular individuals based on whether the ads will be "relevant" to them. That determination can turn on stereotypes, a new paper says.
Dentsu finds that only 41% feel their personal information is safe. And many have tried to reduce their online footprint.
Declining exposure to TV ads is having a negative effect on young consumers talking about products and brands, according to a new study.
Nearly a quarter of UK households -- 22% -- have a home assistant smart speaker, according to research from EY in Mobile Marketing.
Search might be becoming an "old-school" marketing and advertising media, according to data released Wednesday from Borrell Associates.
Although few B2B marketers are using AI, DemandMetric finds that many are evaluating or planning to implement it.
In a Madison Avenue first, Interpublic, Publicis and WPP have joined LinkedIn's annual list of "Top Companies To Work For." The 2019 list is the first time any ad agency company has made the list,
according to a LinkedIn spokesperson.
Human interaction remains the No. 1 way media buyers and ad execs stay on top of industry news, according to a survey of more than 200 "buy-side" industry pros fielded recently by TV media-buying
automation provider Videa. The findings, released today on the eve of the National Association of Broadcasters conference in Las Vegas this week, show speaking to colleagues is their top resource for
staying on top of industry developments, followed closely by reading trade publications, trade conferences, and presentations by vendors.
Cable programming staples such as syndicated TV series, old movies and kids shows are declining. Streaming video is to blame, according to a new study.
As consumer data, analytics and research come under increasing scrutiny, the U.S. ad industry is launching a new self-regulatory initiative to ensure its research supply chain complies with some basic
ethical principles. The new "Member Code of Conduct" was conceived by and is being overseen by the Advertising Research Foundation (ARF), and consists of a set of principles protecting consumer
rights, as well as those of businesses that use the research to market to consumers.
Only because a fellow MediaPost editor asked if there were more marketing-related pranks on April Fools this year, "Research Intelligencer" did a simple Google Search query for those terms and each
calendar year and based on that unscientific methodology, 2014 and 2015 tied for the peak number of results for each of the past ten years.
For all the talk about direct-to-consumer brand marketing disrupting the industry, GroupM finds it hasn't had much impact on the broader economy. "At least not yet," adds GroupM Global President of
Business Intelligence Brian Wieser, in the report sent to clients and the media over the weekend.
"Social media engagement is all about quality over quantity," Crisp's Emma Monks tells "DriveTime."
"All available evidence confirms that the citizenship question will impair the accuracy of the census," a coalition of companies and business groups tell the Supreme Court.
At a time when much of the industry is moving toward AI and advanced forms of machine learning to leverage real-time data about consumer behavior, Nielsen is going the opposite route: helping human
beings learn how to influence other human beings. After years of investing in a variety of behavioral sciences, especially so-called neuromarketing research, Nielsen today will unveil a new service
practice that will focus exclusively on educating marketers on how to apply them.
Bryan Wiener and Sarah Hofstetter have resigned as CEO and president, respectively, of media and marketing research firm Comscore. Their resignations come less than a year after the 360i cofounders
joined Comscore and follow restructuring of its board to include three long-time advertising and media industry executives: former GroupM chief Irwin Gotlieb, Joanne Bradford (formerly Yahoo,
Microsoft, etc), and former MRI President-CEO Kathi Love.
VB Lab's Thought Leadership Platform is an end-to-end marketing solution offering strategic consulting, storytelling opportunities cross-platform and research reports, as well as native ads.
Many of the recent studies on attention to advertising use biometric and neuroscience-based methods to provide a direct measurement.
The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific areas of
public lands.
Eighty-five percent of professionals surveyed say their customer experience needs improvement, and a minority have undergone a successful digital transformation, UserTesting reports.
Demand for advertising inventory declined 5% in February vs. the same month last year, according to the U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index. The
year-over-year decline likely reflects comparisons with February 2018, which benefitted from NBC's coverage of the Winter Olympic Games in South Korea.
Trust is more important than content in driving readership and opens, PowerInbox finds.
When Hulu and Spotify dropped their subscription price for a bundle of Spotify Premium and Hulu's ad-supported streaming service to $9.99 per month from $12.99, they apparently left some money on the
table, according to a nationwide survey of U.S. consumers on what they are willing to pay for bundled streaming subscription services (see ranges above).
MIT Sloan researchers feel that value to individuals is a better metric than GDP for evaluating digital channels.
In this week's report, Steve Sternberg criticizes how the mainstream media covered the investigation, including last weekend's letter and summary from Attorney General William Barr. "Most interesting
to me, however, is how reporters from the legitimate press started scrambling to justify how they and their news outlets handled the story over the past two years," Sternberg opines, adding, "They
should be focusing on what they did wrong and how to correct it going forward."