In this week's report, Steve Sternberg criticizes how the mainstream media covered the investigation, including last weekend's letter and summary from Attorney General William Barr. "Most interesting
to me, however, is how reporters from the legitimate press started scrambling to justify how they and their news outlets handled the story over the past two years," Sternberg opines, adding, "They
should be focusing on what they did wrong and how to correct it going forward."
TV and radio stations, followed by newspapers, remain the go-to source for local news for most Americans, according to findings of a nationwide survey released today by Pew Research Center. While
online access to all forms of local news is growing, most of the major media consumed for local news continues to be analog.
Firing the celebrity endorser isn't the only corrective action available to brands, according to a study.
The U.S. remains the world's biggest advertising market and will for at least the foreseeable future. According to just-released estimates from Zenith's March 2019 quarterly ad outlook, the U.S. is
projected to add $32.1 billion to the global ad economy between 2018 and 2021, which is twice the contribution of the next biggest player, China.
Spotify is poised to overtake Pandora as the dominant digital audio service in the U.S., according to new estimates released today by eMarketer. "Spotify will surpass Pandora in terms of users by 2021
- one year sooner than we predicted last year," the report finds.
Google Home owners are more likely to order takeout food and groceries. Post-purchase changes in behavior are the most significant finding, with Google users showing the most changes.
Kenshoo and Omnicom Media Group are partnering to develop research, campaign auditing and retail workshops and collaborate on employee training and accreditation, to improve performance across search,
social and e-commerce advertising.
CMOs cite naming a product or a service rather than positioning and advertising as the most important element when bringing a brand to market and considering long-term success.
CMOs are slowing the "madness" of adopting marketing technology to focus on finding experts with the skills to make the tech work.
The latest figures from PAMCo show 25 million Britons are reading a UK newspaper or checking out its site every day, "Press Gazette" reports. "The Sun" remains the country's most read newspaper at
29.28m readers (print and online) per day.
UK tv ad spending remained stable at GBP5.11bn in 2017, according to research from ThinkBox, The Drum reports.
The Marketing as a Service product helps firms set up targeted email and nurturing campaigns, the company says.
In a move that could change how the ad biz thinks about "viewability," IPG finds TV's isn't that different from digital.
Time spent on TV-connected devices appears to have saturated at 10 hours and 30 minutes, according to the latest edition of Nielsen's quarterly "Total Audience Report." While there was some marginal
shifting in time spent among devices -- mainly gains by smartphone apps -- he overall time spent remained the same year-over-year, according to the report.
The majority of marketers responding to an Association of National Advertisers' member survey said they currently characterize the level of trust between marketers and their agencies as "moderate,"
according to the just-published "Trust Report."
Two distinct consumer segments are emerging within the burgeoning U.S. cannabis marketplace: one predominantly using the hemp derivative CBD for medical benefits and others using cannabis mainly for
recreational reasons. That's the finding of new data published by media-planning researcher MRI as part of its recently conducted National Cannabis Study.
Despite Brexit uncertainty, "Campaign" is reporting figure from the Advertising Association show that exports of advertising services rocketed by 18% in 2017 to reach GBP6.9bn. The average growth for
exports across the services sector was 7%.
Ad fraud is on the rise, and some English-language nations are among the biggest sources of it, according to an update published Monday by programmatic media marketplace tracker Pixalate.
Food was the leading topic for the SXSW social media community, with 603 mentions.
A $20,000 "Golf Digest" print ad, while effective no doubt, was not going to be cost-efficient. Instead, Cut Golf went after its audience on social media.
Kantar, the marketing and media research unit of WPP Group that has one of the best portfolios of research companies, has unified them under a single brand name and identity: Kantar. Stand-alone
research brands being retired include Kantar Consulting, Kantar Health, Kantar IMRB, Kantar Media, Kantar Millward Brown, Kantar Public, Kantar TNS, Kantar Worldpanel and Lightspeed.
The market research firm is out with a new report that spotlights nine midsize media agencies with billings of between $2 billion to $20 billion.
Marvel's "Avengers" have won the super hero battle waging on social media over the last 13 months, according to an analysis of social media mentions published today by social listening and analytics
company Talkwalker. Last summer's release of "Avengers Infinity War," as well as just-released "Captain Marvel," which is the second installment of a multi-film story arc that will culminate with
April's release of "Avengers: Endgame."
The Internet Association, which lobbies on behalf of the likes of Google, Facebook and Amazon, is warning the UK government that the tech giants make a GBP45bn contribution to the economy, equivalent
to 2.3% of GDP. The Association says it is aiming to have a more balanced conversation about the internet and the tech giants, "The Telegraph" reports.
The Big 4 -- Netflix, YouTube, Hulu and Amazon Prime -- remain the top OTT app downloads, but some next-tier players are gaining critical mass, including Tubi, Twitch, Pluto and YouTube TV, according
to an analysis of Sensor Tower data published in a new report from BMO Capital Markets. Among the major TV networks, CBS/All Access, partly thanks to its Super Bowl coverage, was far and away the
dominant app download in February.
When Eric Bandholz started Beardbrand in 2013, his goal was to provide tools for men to feel confident about growing their beards.
It wanted to give Cheetos Vision a launch worthy of any hot, new tech innovation, so it took it to the biggest stage in the industry: SXSW Interactive.
Customers who apply for a checking account in a bank branch tend to have longer relationships with the bank, signifying these customers as higher quality.
It intentionally positioned the experience at the intersection of one of the busiest gates and the main corridor that leads to baggage claim so that a highly affluent audience of Super Bowl attendees
could not miss it.
The LGBTQ community, possessing a bold and rebellious mindset to live life on their own terms, perfectly embodied both BMW's Modern Maverick target and X2 manifesto of "Give No Explanations."