Google plans to announce several new products and features at Marketing Live. The ad types work for some brands, but some marketers say they "refuse to drink the Kool Aid."
A little more than half of Britons admit to showing poor manners when talking to their digital assistants, City AM reports. A survey by YouGov found that 55% have been rude to Siri, Alexa or Google
and 7% admit this happens regularly.
A report from industry organisation Tech Nation had found that R&D spending in the UK is lagging behind competitors, "The Telegraph" reports. However, the research does show there is a healthy flow of
VC into tech start-ups.
MALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketers, agencies, media and data analysts at the I-COM Data Summit exposed tensions between the business goals of each type
of stakeholder. "Increasingly advertisers are starting to realize they're actually losing brand equity at the top," Global Director of Audience Research at GroupM Simon Thomas said during a discussion
about marketers bringing their programmatic media-buying in-house.
The automotive category represents one of the largest contributors to global digital advertising spend, per Eyeota.
Ad blocking is down -- but the amount it costs publishers is up by a third in just a year.
Some 97% of Asian-American households have a smartphone and 89% have a computer, which beats out the average U.S. household.
More than half of the news organizations surveyed continue to offer free access to digital news.
Reports suggest consumers are looking to create the ultimate experience for Mother's Day rather than giving typical gifts like flowers, jewelry or clothing.
AOP research has found that ad-blocking rates are falling but because overall traffic is increasing, publisher losses have risen to a median of nearly a million pounds per year, "Mobile Marketing"
reports.
Lazy assumptions about over 55s and mobile could see marketers miss out on a key demographic.
As trust in the channel wanes, budget is shifting to "micro" influencers who are more authentic.
A majority of ad execs believe the upfront will expand or remain stable over the next five years, but a significant percentage believe it will diminish or no longer exist within that time. The
findings come from interviews with advertisers and agency executives conducted for "Research Intelligencer" by Advertiser Perceptions in April.
Oxford University researchers have shown that screen time and social media cause virtually no happiness issues for most kids.
In terms of allocating their ad budgets, ad execs are much more bullish on spending in this year's NewFronts than the conventional TV upfronts, especially marketers. Nearly half (48%) of advertisers
and agency executives say they plan to boost their spending in this year's NewFronts marketplace vs. only 40% who plan to increase spending in the TV upfront marketplace.
While nearly 70% of U.S. TV homes have a smart TV, around 14% haven't connected those TV sets to their broadband connections.
Nick Ferrugia, head of media strategy and execution at Fifth Third Bank, put it all into paid search, as it pays the highest value and is based on digital tactics. "We decided to go all in and see how
far it goes."
The explosive growth was largely driven by digital video advertising, which grew 37% year-over-year to $16.3 billion, and mobile, which was up 40% year-over-year to $69.9 billion.
A University of Oxford study has found that children are not harmed by the amount of time they spend on social media, "The Times" reports. The academics blame "sloppy" science for the discussions
around limiting screen time, which has an almost negligible effect on how happy children are, they argue.
Only 40% of 1.4 million traditional pay TV subscriptions lost in Q1 were "recaptured" by new virtual multichannel video program distributors (vMVPDs). The percentage was 59% over the last 12 months.
In the second installment of our consumer research measuring "trust" among readers of their newspapers-of-choice there were slight improvements in the major rankings, but no dramatic shifts since our
October 2018 benchmarks. The New York Times, The Wall Street Journal and The Washington Post remain America's top three most-trusted newspapers and each improved their levels two percentage points.
Digital ad spending and e-commerce growth are beginning to "decelerate," providing an opportunity for marketers to negotiate better deals from the digital supply chain, according to a GroupM
analysis.
Users face some serious challenges, according to Ascend2.
BrightEdge released several innovations that enable marketers to collect real-time data to optimize campaigns on a variety of platforms, including YouTube and Amazon, on Monday.
The play on words refers to a new service providing personalized SEO support and a tool that combines data on social buzz and searches to identify and link trending topics with search keywords.
The fragmentation of TV viewing technology and sources is making it difficult, if not impossible, for audience measurement to keep up with modern viewers.
Video will account for nearly 50% of programmatic ad spending this year, according to a revised projection released this morning by eMarketer, which cited higher-than-expected growth on connected TV,
over-the-top (OTT) and social video advertising as reasons for revising its share up a full percentage point vs. its September 2018 estimate.
MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands' 2018 Marketing Technology report, more than two-thirds of marketers don't
think there's such a thing as the "perfect stack" for marketing technology, believing instead that it's always a work in progress. The survey, conducted among 300 marketers in Q1 from companies of
various sizes, found that the majority feel that the marketing technology landscape has evolved rapidly (48%) or at light speed (15%) over the past 3 years.
CMOs are putting money into too many platforms, and they have to learn how to use the technology they buy and prove that it's helping the bottom line.
The marketing industry usually thinks about technology in terms of optimizing media, advertising or consumer engagement, but it's also vital to the underlying security of a brand, especially in
cyberspace, finds the 2019 edition of a study by enterprise technology firm MarkMonitor. Nearly two-thirds (62%) of brand marketing and technology executives surveyed by the firm in April say their
brand has felt the impact of a cybercrime in the past 12 months.