Yahoo has now integrated various Search Monkey enhancements directly into the SERP, eliminating the need for users to click on and choose their own specialized results. For example, a search for a person's name may turn up snippets of their LinkedIn profile (if its updated), including their location and current job. "Try a query that's likely to turn up information from LinkedIn, Yahoo Local, or Yelp," says Doug Caverly. "Sometimes this works, and sometimes not, but you may be shown a specially formatted, extra-informative enhanced result." Caverly also notes that Yahoo has expanded Search Monkey internationally, …

In part six of a seven-part series on building a "destination Web site," Stoney deGeyter dives into the topic of the "voice" of a site's copy. "One of the easiest ways to set yourself apart from your competitors is by creating a distinct voice through your written content," he says. "Whether you realize it or not, every website has a voice." The problem is, most of the time the voice is that of whoever wrote the copy--which can sometimes be a number of people including a Webmaster, a copywriter, and SEO specialist, or even the marketing team. …