Copying filters just got easier. You can copy one Google Analytics account to another using the GreeseMonkey script, Jeremy Aube writes. This includes main Web site profile information, goals, filters and users. He steps through the process using the Filter Manager. The script aims to save time when you need to create multiple profiles that share a lot of the same attributes.

According to Jonathan Mendez, SEO experts can optimize the site up to the point of diminishing returns, he writes. "Yet, most 'experts' and certainly C-level execs don't even realize this is possible. ... but it is an economic law." But numbers only tell you part of the story. Numbers gathered from analytic software can tell you what people did, but not why they did it, he writes. So, aside from search optimization and analytics, Mendez delves into what he calls "Predictive Paradox."

Anna Maria Virzi shares her thoughts on what's next for search. Although the visual search engine SearchMe, which had $44 million in funding, had to retreat offline because it ran out of money, there's still a "mind-boggling number of ventures" seeking to carve out a niche to help people online find more relevant information faster. Some of those search niches include travel, shopping and jobs, Virzi writes. So how are fledging search engines differentiating themselves from Google and Microsoft's Bing? Virzi asks Charles Knight, an analyst and editor at AltSearchEngines, for insight.

Shell Harris pokes fun at three well-known Internet personalities in a lengthy post and comic he's turned into a poster. Harris takes turns bashing Seth Godin, Squidoo founder; Jason Calacanis, Mahalo founder; and Jimmy Wales, Wikipedia co-founder. Pointing to Wikipedia, Harris writes that Google puts too much trust in truth on the site. "So get ready for a new history, a history decided by the editors of Wikipedia," he writes.

AdWords now offers custom alerts that help marketers stay on top of their account's performance by sending a notification whenever important changes occur. If you wanted to know when a spike occurs in impressions for any of your branded keywords, simply navigate to your branded keywords ad group, Trevor Claiborne explains. In the "Keywords" tab, click "More actions," then "Create" to initiate a custom alert, Claiborne writes.

Erik Dafforn gets into the "meat" of the Google Webmaster Tools. He delves into the "Your site on the web" section, which covers specific ways that Google uses to compare sites. Top search queries, impressions, click-throughs, site links, keywords, internal links and subscriber stats are topics he covers. The section on "Links to your sites" is the most popular and informative of all of the Google Webmaster Tools reports, according to Dafforn. In this section you'll find, "down to the URL, the links pointing to your site, listed in order of URLs with the most incoming links." You …

Link placement is overlooked in most campaigns, but where the link is placed can have a major impact on campaigns, according to Dave Snyder. The lengthy post provides an approach to link building and creating a "quality" matrix and metrics for campaigns. Anchor text, link page authority, domain authority, links of a page, age of domain, alexa ranking traffic information for the domain, and testing whether the page indexes properly are important topics Snyder tackles.

Tim Ash says there are many common misuses of statistics for landing pages. It's important to test and filter the traffic, he writes, suggesting the removal of "unstable sources," such as nonrecurring email traffic, and some "larger but highly variable affiliates" from your testing mix. Beware of bias samples. You can even run into biased sample issues by running tests that split the available traffic that shows different versions of the site design in parallel. Ash explains that experiments that include high-data collection rates may be especially prone to this problem..

Most marketers know they need a strategy that relies on both paid and organic search campaigns. The trick for larger companies is to ensure they coexist, according to Duane Forrester. The two types of campaigns are often managed by different groups. SEO typically belongs to engineering; PPC to marketing. Forrester offers up suggestions on realizing synergies between the groups. For those with "a split search marketing program," Forrester provides suggestions for making a case to combine SEO and PPC efforts. With today's shrinking budgets, and resources more difficult to come by, looking for ways to streamline costs and find …

Jennifer Sable Lopez describes what it means to build a SEO plan into a "development lifecycle process," comparing it to the board game Chutes and Ladders. Similar to the game, the process can either launch you forward or move you back three spaces, so it's important to build a plan and follow the steps. And since the roles of SEO can be scattered among several departments of a large company, she believes it's first important to sit down with all involved parties to distinguish the roles. This might include Web site product manager and project manager, among others.