The Interactive Advertising Bureau (IAB) plans to recommend standards and best practices for display advertising on tablets and e-readers, according to Douglas Quenqua. A task force has begun working on the plans. After all, Quenqua writes, there's significant money to be made off iPad advertising with this week's announcement that Apple has already secured $60 million in commitments for its iAd mobile ad network. The money won't flow to Google. The Mountain View, Calif., search engine was excluded from this party.

Be vigilant. Monitor sites with analytics and webmaster tools. David Harry calls attention to some black-hat shenanigans that caused one small company to lose rankings and traffic. Sometimes when this happens sites that become the victim get banned from Google, he explains. The problem can take months to undo. So, he provides some advice, along with a script that notifies SEOs if any changes are made to files on the server.

In a whimsical story based on The Three Little Pigs, Daniel Sim gives us the Three Little SEOs, a tale about three SEO experts who talk the talk and walk the walk until a big bad search engine busts their dream. Sim writes "Just after the Web site was built, along came the Google. He knocked at the door of the little SEO's house and said, 'Little SEO, little SEO, remove these spammy links!'" Complete with colorful illustrations, the fairy tale explains how one brave SEO finds happiness in a marketing profession dominated by Google.

David Harry explains how Google Caffeine will affect your Web site. He believes there is a possibility Google will start looking at deeper signals. He cites Google's Matt Cutts as explaining that Caffeine not only changes the indexing architecture, but allows easier annotation of the information stored with documents, and subsequently can unlock the potential of better ranking in the future with those additional signals. Harry's suggesting that Caffeine may not affect how SEOs operate today, but it will in the future, as the technology attempts to speed up processing of information on the Internet.

Target searching, backlink trolling and paid links are a few of the strategies discussed during a SEO tradeshow where Dana Lookadoo provided live blogging. The lengthy post explores how to turn link building into relationship building. Other tips from show presenters included creative ways to develop targeted email link requests.

Econsultancy has released the U.K. Search Engine Marketing Benchmark Report 2010. The report suggests 92% of companies are planning to increase their SEO budget by 20% or more. PPC expects to see gains too, though not as much. The 100-page report, conducted jointly with the search agency Guava, contains a comprehensive analysis of the U.K. search market based on an online survey of more than 500 client-side digital marketing agencies. It covers SEO, paid search and social media marketing.

Bill Slawski identifies nearly a dozen ways search engines may rerank search results. and explains how this benefits the person searching for information on engines. The long post runs through blended and universal search, time-based data and query log statistics, navigational queries, and much more. He also points to several patents that describe ways to rerank results.

Bing has become an option for search in the Safari browser for iPhone, iPad, iPod Touch and Mac. Apple's Steve Jobs made the announcement during Apple's Worldwide Developers conference Monday. The search engine also plans to work with Apple to include HTML5 support for Safari on the iPhone. For those who have not tried it, you can find and download it from the App Store.

Google has free tools that everyone who supports Web sites should use, but it seems as though only "geeks and dorks" use them, according to Andy Hayes. Hayes describes how to use them to reap the most benefit. For example, If you're struggling to get more traction from your SEO campaigns, Hayes suggests taking take a moment to step back and discover where you can improve.

Neil Walker sets out to discover whether a longer keyword provides a better conversion rate. Using Google Analytics and real data, he sets up the test using 13 analytics accounts, creates custom reports in Google Analytics, and walks through the process. Graphs and charts illustrate the findings.