People are spending less time on Yahoo sites, according to Frank Reed, citing a chart from Citi Analyst Mark Mahaney. Reed explains that the bad news keeps coming for the Sunnyvale, Calif., search engine. Add to that the uncertainty of just what the Bing integration will mean, he writes.

Danny Dover tells us how to speed up speed up Web sites, and gives us seven ways to take advantage of Google's site speed algorithm. Dover also explains Google's mission to speed up the Web and why the search engine's engineers thinks it's important to rewrite Internet protocols, create a public DNS, provide fiber optics for the masses, and encourage webmasters and SEO experts to update algorithms that speed sites.

Julie Joyce believes SEO experts need to know the desired anchor text for each major page on a Web site to build the best links. She tells us how anchor text affects site traffic, how to know when pages are properly optimized for specific keywords, and how to optimize for image links and alt text.

The best minds in the search engine optimization biz come together to answer Rae Hoffman's questions on link development and building. Aaron Wall, Dave Snyder, Debra Mastaler, Michael Gray, and Rand Fishkin are some of those experts participating, answering questions like "What are the criteria for the 'perfect link'?"

YouTube and Google index video and text that appear in YouTube's closed captions and subtitles. Mark Robertson tells us why and how SEO experts should take advantage of the captions feature to optimize videos.

Melissa Mackey walks though how to optimize Facebook paid search campaigns to gain better return on investment. Since testing, monitoring, and reporting are crucial to achieving the best possible results, Mackey steps through each process, identifies the obstacles, and reminds marketers that just because it's a paid search campaign doesn't mean you can't get creative.

Kevin Lee give us a list of the "common, easily rectified mistakes" that can derail even the best PPC search advertising campaigns. Among them: failure to track, track the right things, or track at the right level; and failure to test ad creative within important or high opportunity ad groups. He explains how to fix these mistakes to avoid wasting time and money.

Many search engine marketing professionals have stepped up to provide instructions on how to buy links, though the practice is against Google's guidelines. Michael Gray is one of them. Although he says it's for entertainment and educational purposes only, Gray steps through buying links for reputation management and to boost noncommercial listings. He also explains the "link sabotage" that can happen when dealing with "poisoned Web networks."

For the PPC managers out there, Kate Morris has a few tips to ensure your professional survival. There are a variety of tools, from Google AdWords to Yahoo Assisted Setup, you will need to know aoout. Search engines these days innovate quickly, so it takes work to keep up with technology as it gets increasingly complex.

Bing may attempt to identify queries and match them with categories, rank them in order, decide how many to show, and determine the results to show for each, according to a Microsoft patent application. Bill Slawski tells us why Google and Yahoo might also attempt to diversify search results.