Should marketers outsource content creation? Rand Fishkin describes methods he recommends when the luxury of an in-house staff of copywriters isn't possible. For example, to assure a consistency of writing voice for your site, he suggests documenting the tone and giving a copy of those guidelines to the writer before getting a sample from them. Use this as the yardstick for judging the sample.

Bill Slawski explains users don't get a glimpse of many of the changes Google makes to its algorithms, while others are based on live tests that some might see. An example of something the user might see is a recent change in the layout for Google News. Slawski points to a paper published by Google that explains how the search engine might decide to make changes.

Frank Watson analyzes the impact of the Gambling Regulation Consumer Protection and Enforcement Act of 2009, which will legalize online gambling and is expected to pass soon. He thinks this will open the search gates and add more spam to the Web, causing an abundance of content and taxing search engine crawlers. Providing a thought-provoking view on the topic, he also notes that the gambling industry has begun behavioral targeting in in Europe, where it has been legal for years.