Rand Fishkin explains how to define the concept of brand entities and how Google might put a site in this category. WFishkin starts by trying to tackle the concept of brand recognition and what happens if you're not a brand. It's all about the concept of branding and how search engines rank brand name products and sites.

Michael Gray figured out how publishers and Web site owners can use Foursquare after he got firsthand advice from various Foursquare social connections while traveling. "If you're looking to build a website and don't have any on the ground, first hand expertise, using the tips from Foursquare is an excellent idea," he writes.

Alec Green suggests click-through rates on paid search ads change when labeled as advertisements rather than sponsored links. He tells us that Google officially retired the "Sponsored Links" term on all English language domains, and will roll out other language shortly. Green points to a study by a Harvard Business School professor that suggests this change could pose a far more serious threat to CTR than Instant Previews, which covers ads.

What's the value of your paid search program? Jason Tabeling points to data that shows about 60% of retail sales occur in one click, so does that mean the remainder of clicks in a paid search ad get wasted? He suggests thinking about direct response beyond just orders or applications, and in a few examples and screen shots shows us how to do so.

At the Monaco Media Forum in Monte Carlo, Darren Huston had a chance to keynote a session on Going Mobile that outlined how access to content has become ubiquitous and the design of mobile devices has become smarter and easier to use. He explains how these developments led to opportunities for software providers, device makers and marketers.

Aaron Wall has put together an interesting timeline on Yahoo, from January 1994, when two Stanford students create Jerry's guide to the World Wide Web, to October 2010, when Yahoo's quarterly numbers miss the mark. Wall includes lots of photos for those wanting to take a walk down memory lane.

Rand Fishkin provides answers on how to engage in activities that will draw in links from other sites and grow you potential to rank in the search engines. He dives into why generic directories may not be a good bet, and lists some niche blog listing sites as well.

Rand Fishkin believes marketers are missing a big opportunity by not nurturing click-through rates received from links on Twitter. So, he presents a measurement to analyze and test tweets. When done correctly, he writes, it could increase the value Twitter brings as a marketing and traffic channel.

Josh McCoy suspects Google may be performing click-through analysis with your internal pages and suggests diversifying SEO campaigns to make the most of budgets. He suggests that content and inbound links should spread evenly across a site, and that it's important to look past your home page and blog when developing a content-building strategy.

Bryan tells us how to combine Google Voice and AdWords. Some might think the two an unlikely combination, but he explains Google Voice will allow marketers to track call that ads generate by adding a phone number to the bottom of each paid search ad. He suggests creating a phone number that's easy to remember. Bryan also provides insight into other possible uses and benefits for the combined Google tools.